Demand Generation and Marketing Ops Specialist

Responsibilities

• Campaign Management: Manage, execute, and monitor multi-channel campaigns across Google, LinkedIn, YouTube, and events. Launch, test, and optimize campaigns with clear performance goals and consistent experimentation.
• Webinars & Event Campaigns: Own the end-to-end process for weekly live webinars — from scheduling and promotion to post-event follow-up. Run event campaigns and integrate them into the broader demand generation calendar.
• Content & Social Activation: Create and repurpose content into social media posts, video shorts, and snippets for distribution on LinkedIn, YouTube, and other channels. Coordinate with the designers and other team members to amplify visibility and engagement.
• Landing Page Development: Build and maintain high-performance landing pages and forms via Hubspot, prioritizing fast load times, strong CTAs, and mobile optimization.
• Copywriting & A/B Testing: Develop compelling ad copy, social captions, and landing page variants. Continuously test and refine two to three versions to drive improved conversions in partnership with content marketing.
• Performance Reporting / Conversion Tagging: Deliver concise weekly reports highlighting campaign performance, key learnings, and next-step optimizations.Configure and maintain analytics systems including GA4 and Google Tag Manager, ensuring accurate event tagging and conversion tracking across all touchpoints.
• Sales Collaboration: Work with the Sales team to refine offers, improve meeting quality, and tighten follow-up processes for marketing-sourced leads.
• AI & Automation: Leverage AI tools to automate workflows across channels — from lead routing and follow-ups to campaign optimization and creative iteration. Use AI responsibly for research, content drafts, and data analysis while maintaining human oversight.

Requirements

• 3+ years of experience in demand gen /digital marketing or performance marketing in a B2B SaaS or tech startup
• Prior experience running multi-channel marketing campaigns and coordinating campaigns for events/webinars
• Solid understanding of digital channels and content distribution for brand visibility
• Experience with Hubspot, LinkedIn Campaign Manager, Google Analytics and YouTube is a must;
• Strong communication and coordination skills, especially in remote and cross-time-zone environments
• Proven ability to work in fast-paced, ambiguous environments and get things done

Preferred

• MBA or equivalent in Marketing, Strategy, or Communications is nice to have