Head of Demand Generation

Responsibilities

• Set the growth strategy. Turn business targets into clear channel priorities, budgets, and experiments. Decide where to double down and where to pull back.
• Lead and develop the team. Give people clear direction, strengthen their judgment, and help them grow.
• Make creative a growth lever. Partner with Product Marketing and Content to turn our value propositions into ads that connect with buyers. Build a steady rhythm of testing and learning.
• Turn data into decisions. Connect spend to customer quality, pipeline, and business results. Make clear calls even when the data is messy.
• Improve the full funnel. Grow lifecycle marketing motions, partner with RevOps & Sales on segment prioritization and align with product to improve conversion and product-led growth.
• Lead the team’s AI transformation. Build agentic workflows that move from supporting execution to analyzing performance and, over time, independently optimizing campaigns.

Requirements

• 10+ years in marketing, with a proven record of leading demand generation and hitting growth targets.
• Experience scaling paid media based on data driven insights.
• Strong people leadership. You develop talent, set clear expectations, and help them reach their full potential.
• Analytical judgment. You can turn incomplete, messy data into clear priorities and useful learnings.
• Creative instincts. You know how to bring a value proposition to life and assess whether creative connects with its audience.
• Practical experience with AI and agentic workflows, and the curiosity to keep pushing what they can do.
• Strategic range and attention to detail. You connect the bigger picture, work well across functions, and dig into the specifics when needed.
• Clear written communication and comfort working in a documentation-first, low-meeting culture.

Benefits

• 100% covered health (US)
• unlimited PTO
• 12-16 weeks paid parental leave
• Fully remote
• Great culture