Sr. Manager Customer Marketing On Premise

White Plains, NY (On-site)

$145K/yr – $165K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the on-premise channel agenda from strategy through field execution, turning insights into customer programs and multi-market activation that move distribution and rate of sale.

  • Channel strategy ownership: roadmap, activation, and ROI tracking across markets.
  • Cross-functional alignment: partner with Sales, National Accounts, Trade Marketing, Merchandising, and Sampling for tailored programs.
  • Market insight to action: translate trends into opportunities and measure post-program effectiveness.

Job Description

Own the on-premise channel agenda from strategy through field execution, turning insights into customer programs and multi-market activation that move distribution and rate of sale.

  • Channel strategy ownership: roadmap, activation, and ROI tracking across markets.
  • Cross-functional alignment: partner with Sales, National Accounts, Trade Marketing, Merchandising, and Sampling for tailored programs.
  • Market insight to action: translate trends into opportunities and measure post-program effectiveness.
The HEINEKEN Company logo

The HEINEKEN Company

4.3 Glassdoor

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

Founded in 1900
Amsterdam, North Holland, NLD
43K employees (3,519 in marketing)
87% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
390.4K
Traffic Source Mix
Search
36.6%
Direct
39%
Referral
12.8%
Social
10.5%
Paid
0.8%

Headcount Trend

Current headcount: ~42.6K

Marketing Team

Marketing Team Size
2,876 (7% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
$2.4B
Post IPO Debt, 7 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.4B
  • Apr 2025
    Post IPO Debt • $1B
  • Jun 2024
    Post IPO Debt • $965.9M

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