Responsibilities

• Customer Advocacy and Proof
• Own the customer advocacy strategy, including customer stories, references, testimonials, speakers, advisory relationships, and proof-point development
• Build a scalable customer story engine that supports brand, demand generation, field marketing, analyst relations, and sales
• Partner with Product Marketing and Solutions Marketing to ensure customer proof is translated into compelling platform , industry, and use-case narratives
• Develop programs that identify, nurture, and activate advocates across strategic accounts, regions, and industries
• Community Strategy and Engagement
• Lead the vision and execution for customer community across digital and in-person formats, including online communities, executive programs, user groups, events, and peer engagement experiences
• Create community programs that strengthen belonging, customer connection, product enablement and engagement, and thought leadership
• Partner with Field, Events, and client-facing teams to design high-value experiences that bring customers together around shared challenges, best practices, and innovation
• Establish goals and programs for community growth, participation, engagement quality, and business impact

Requirements

• 12–15+ years of experience in B2B SaaS or enterprise technology marketing, with significant leadership experience in customer marketing, lifecycle marketing, advocacy, community, or related functions
• Proven success building customer advocacy, customer story, or reference programs that support both retention and revenue goals
• Strong experience leading lifecycle marketing and customer engagement programs across onboarding, adoption, expansion, and renewal stages
• Experience building or scaling customer communities, including digital community programs and in-person engagement models
• Strong command of customer listening and measurement approaches, including NPS, sentiment, engagement, and related performance indicators
• Demonstrated ability to work cross-functionally with Product, Sales, Brand, Field, and Product Marketing
• Experience leading teams, setting strategy, and operating effectively in a complex, matrixed enterprise environment
• Exceptional storytelling, executive communication, and program leadership skills