Responsibilities

• Product adoption and release enablement
• Represent customer marketing in the release process: join product and product marketing planning early enough to shape how each launch lands with existing customers.
• Translate the positioning and core messaging set by the Director of Product Marketing into customer-facing release communications, adapting tone, depth, and proof points for each segment and persona.
• Own the practical, in-the-weeds messaging layer in partnership with product release notes, announcement copy, in-app prompts, and enablement one-pagers that make a new capability concrete.
• Segment the installed base by product usage, entitlement, and persona, so every release reaches the customers it actually matters to.
• Build the recurring "what's new and why it matters for you" narrative that keeps customers current on the capabilities available to them.
• Originate expansion and cross-sell plays: use product usage, entitlement gaps, and account signals to identify where the next conversation is, then bring the idea forward with the segment and the message attached.
• Partner with the demand generation team to turn those plays into campaigns. You bring the customer insight, targeting, and messaging; demand builds and runs the campaign and carries the upsell pipeline number.
• Work with Customer Success and Sales to pressure-test which plays are real before they become campaigns.
• Support renewal motions with value-realization assets: usage recaps, program results, and ROI framing that customers can take to their own stakeholders.

Requirements

• 5+ years in customer marketing, lifecycle marketing, or a closely related role
• B2B SaaS experience required
• Ability to write clear, customer-facing copy without heavy editing
• Comfortable managing multiple projects and stakeholders simultaneously
• Experience working lean: you build as much as you execute
• Familiarity with AI tools, marketing automation, and email platforms

Preferred

• Supplier diversity experience is preferred