Responsibilities

• Active Member Strategy and Program Ownership
• Map the member journey to build sustained engagement, as well as winback for lapsed members, and define the communication strategy for each stage, including who we deliberately choose not to message.
• Own the annual and quarterly engagement roadmap, with a defined direction on stage involvement
• Build a segmentation model grounded in real member behavior, sensors, app engagement, care team interaction, clinical trajectory, enrollment channels, etc.
• Govern the member communication calendar across marketing, care team, product, and clinical, so members experience one coherent voice instead of four uncoordinated ones.
• Integration with the Care Team and Product Ecosystem
• Inventory the existing touchpoint landscape and maintain that map as the source of truth.
• Partner with Care Delivery and Clinical leadership to define the boundary between a marketing communication and a clinical one. Member marketing should make the care team more effective, not compete with it for attention.
• Design suppression, frequency capping, and quiet-hours logic across all channels so total message volume stays deliberate as the program scales.
• Work with Product on campaign-based push and in-app messaging

Requirements

• 4–7 years in lifecycle, CRM, retention, or engagement marketing, with meaningful time spent owning programs end to end rather than executing someone else’s brief.
• Hands-on Braze expertise. You can build a multi-branch Canvas with behavioral triggers, Liquid personalization, and proper suppression logic without waiting on engineering.
• Real multi-channel experience including email plus at least one of SMS, push, or in-app
• Demonstrated experimentation rigor: you design tests with holdouts, understand what a result can and cannot support, and are comfortable reporting a null.
• Comfort building and defining processes. This program does not exist yet; you will be building the first version.

Preferred

• Healthcare or digital health experience, with working fluency in HIPAA and PHI handling in marketing systems.
• Direct experience in the point solution ecosystem: a digital health, condition management, or benefits vendor distributed through employers, health plans, or health systems. You understand eligibility-driven populations, client communication approvals, and the practical difference between enrollment marketing and active member marketing.
• Experience marketing alongside a human care team or clinical staff
• Exposure to offline or physical channels (direct mail, print, or member webinars) and how to measure them.

Benefits

• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan