Responsibilities

• Own Clinic Communications : Plan and write communications about new features, offerings, and product updates, helping clinics understand what's changing and how to take advantage of it. Maintain a consistent content calendar and voice across clinic communications.
• Build Our Case Study Program : Identify compelling customer stories, interview clinics, capture measurable results, and produce case studies for our website, sales materials, and marketing campaigns.
• Lead Clinic Engagement Programs : Develop and manage programs that recognize and reward our clinic community, including swag, food deliveries, and other thoughtful gestures. Own the budget, vendor relationships, logistics, and execution.
• Create Pet Parent Educational Content : Build a library of short, practical videos and supporting resources covering topics such as medication administration and at-home care. Manage scripting, coordination with veterinary subject matter experts, production, and review to ensure content is accurate and easy to understand.
• Bring Content Into Our Products : Partner with Product to make educational resources available through Vetcove's Home Delivery and practice management platforms, including CRM communications, mobile experiences and other clinic touchpoints.
• Develop Partner Content : Collaborate with manufacturers and supply chain partners to turn product expertise into useful educational resources for clinics and pet parents.
• Build Scalable Content Processes: Create content playbooks, templates, and an organized resource library that help teams find, reuse, and maintain approved content. Establish clear workflows for content requests, review, publishing, and updates.
• Support Vetcove's Brand Presence: Help shape Vetcove's voice across our website, social media, and external announcements, creating content that reflects our values, personality, and clinic community.
• Measure and Improve Results: Track content engagement, usage, and customer feedback to understand what's working. Use those insights to refine communications, improve educational resources, and prioritize new initiatives.

Requirements

• 5+ years of experience in customer marketing, content marketing, or community marketing, ideally at a B2B software or healthcare company
• Excellent writing and editing skills, with the ability to make complex topics clear and adapt content for veterinary teams, pet parents, and partners
• Experience taking content or marketing programs from initial concept through launch, with direct responsibility for execution
• Strong project management skills, with the ability to manage multiple workstreams, deadlines, vendors, and review processes
• Experience producing video content or coordinating production, including scripting, working with subject matter experts, and managing external creators
• Strong relationship building skills and comfort collaborating across Product, Sales, Customer Success, and external partners
• Sound editorial judgment and attention to detail, including knowing when content requires expert input or review
• Comfort using engagement data and customer feedback to evaluate and improve your work
• Ability to work independently, bring structure to new initiatives, and balance creative ideas with practical execution
• A genuine interest in veterinary care and creating content that helps clinics and pet parents succeed

Preferred

• Experience in animal health is a plus but not required.

Benefits

• 100% remote within the USA
• Medical, Dental, and Vision Insurance
• Automatic 401k contribution
• Employee referral program
• At home office set up
• Bi-annual company retreats
• Open vacation policy
• Equity
• Monthly team events