Responsibilities

• Lifecycle Strategy & Customer Growth
• Own and evolve the lifecycle marketing strategy across onboarding, engagement, revenue expansion, and retention.
• Develop initiatives that increase customer lifetime value (LTV), reduce churn, and improve engagement across the customer journey.
• Identify friction points and opportunities within the customer lifecycle and translate insights into scalable marketing programs.
• Align lifecycle strategy with broader company objectives and RMR growth targets.
• Campaign Strategy, Execution & Optimization
• Lead end-to-end management of customer marketing campaigns across email, direct mail, in-app, portal, and emerging channels.
• Design and execute data-driven, test-and-learn programs leveraging segmentation, personalization, and performance analytics.
• Establish clear KPIs and reporting frameworks; translate performance results into actionable recommendations.
• Continuously optimize programs based on data, customer behavior, and business impact.

Requirements

• 5+ years of experience in lifecycle marketing, retention marketing, CRM, or customer marketing within a subscription or recurring revenue (RMR) business model.
• Proven track record of driving revenue growth, upsell performance, and retention improvements at scale.
• Experience owning and executing end-to-end lifecycle campaigns, including strategy, segmentation, testing, optimization, and performance reporting.
• Experience leading and developing team members, including setting expectations, delegating effectively, and driving accountability for outcomes.
• Strong analytical and data-driven mindset with the ability to translate performance insights into clear, actionable strategic recommendations.
• Demonstrated success working cross-functionally in complex, multi-stakeholder environments (Customer Experience, Product, Operations, BI, Finance).
• Excellent written and verbal communication skills with strong executive presence and the ability to influence senior stakeholders.
• Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, OfferFit, or similar tools.
• Experience designing and implementing A/B testing frameworks and personalization strategies across lifecycle campaigns.
• Experience integrating direct mail into digital lifecycle programs, including segmentation, targeting, and performance measurement.

Benefits

• Brinks Home recognizes the value of benefits for you and your family and offers a comprehensive and competitive benefits program, including:
• Medical, Dental, Vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, and Employee Referral Program.