Head of Customer Marketing

USA (Remote)

$145K/yr – $235K/yrSenior Level12+ years expFull time

Posted 13 days ago

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Job Description

Responsibilities

  • Lead our customer storytelling program. Build a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges, how they are evolving in the AI-era, and how they use LaunchDarkly being part of their AI SDLC.
  • Establish an executive advisory board that builds trust, feedback loops, and advocacy from decision makers at our most important customers.
  • Source and interview customers (in-person and on camera) to produce customer case studies in the form of written case studies, videos, and quotes.
  • Source and manage customers who speak live alongside LaunchDarkly at both buyer and internal events.
  • Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, and TrustRadius) to ensure LaunchDarkly maintains leader status on all platforms.
  • Design, deliver, and continuously optimize advocacy programs and incentive strategies that attract customers to participate, drawing on data-driven insights and automation to identify new opportunities.
  • Work closely with executives and customer-facing teams to help source, engage, and nurture relationships with customer advocates.
  • Collaborate with the lifecycle marketing team to manage customer onboarding and adoption nurture activities.
  • Build scalable feedback loops that capture customer insights and influence messaging, positioning, and GTM strategy.

Requirements

  • Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
  • 7+ years of customer advocacy experience including managing a team of individual contributors.
  • Experience working directly with a developer / software engineering audience.
  • Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
  • Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers.
  • Experience using customer advocacy tools such as Champion and UserEvidence.
  • Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight.
  • Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
  • Experience working with global, remote teams and collaborating with cross-functional stakeholders.

Benefits

  • Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.
LaunchDarkly logo

LaunchDarkly

3.7 Glassdoor

LaunchDarkly isn’t just a leader in feature management — it’s the first scalable feature management platform. Feature management allows development teams to innovate faster by fundamentally transforming how software is delivered to customers. With the ability to gradually release new software features to any segment of users on any platform, DevOps teams can standardize safe releases at scale, accelerate their journey to the cloud and collaborate more effectively with business teams. Today, LaunchDarkly deploys peaks of 20 trillion feature flags each day, and that number continues to grow. Founded in 2014 in Oakland, California by Edith Harbaugh and John Kodumal, LaunchDarkly has been named on the Forbes Cloud 100 list, InfoWorld’s 2021 Technology of the Year list, and the Enterprise Tech 30 list.

Founded in 2014
Oakland, California, USA
585 employees (47 in marketing)
58% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
403.4K
Monthly Google Ads Budget
$294.4K
Traffic Source Mix
Search
29.9%
Direct
61.6%
Referral
6.1%
Social
1.1%
Paid
1.2%

Headcount Trend

Current headcount: ~588

Marketing Team

Marketing Team Size
29 (5% of company)
Median Career Experience
15 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$330.3M
Last Raise
$200M
Series D, 5 years ago

Funding History

  • Aug 2021
    Series D • $200M
  • Jan 2020
    Series Unknown • $54M
  • Mar 2019
    Series C • $44M

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