Responsibilities

• Lead day-to-day execution of the Stars campaign lifecycle, translating priorities into strategies, execution timelines, and deliverables from strategy development, execution and launch, through to measurement and optimization
• Partner with stakeholders in the Stars, Clinical and Pharmacy businesses, as well as Marketing operations and analytics teams to align on campaign goals, and converting business needs into actionable GTM plans
• Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals
• Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas
• Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration
• Participate in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables
• Lead performance tracking, outcomes reporting and analyses to inform strategic decisions and roadmap iterations

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
• Minimum of 8 years of experience in marketing lifecycle or customer engagement.
• Demonstrated 5 years experience in performance analyses and leveraging data to inform marketing strategies and drive performance.
• Proven ability to manage multiple projects simultaneously with strong attention to detail.
• Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery
• Demonstrated ability to drive cross-functional initiatives from stratgeic planning through execution and measurement
• Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes
• Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input
• Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
• Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve

Preferred

• Experience in healthcare, insurance, senior services, or other regulated industries.
• Demonstrated Stars and Clinical programs knowledge, including familiarity with common Stars measures and how member engagement campaigns can support performance
• Familiarity with agile marketing methodologies and cross-functional team collaboration.
• Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

Benefits

• Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.