DEL REAL LLC

Sr. Manager, Channel Marketing

Jurupa Valley, CA (On-site)

$130K/yr – $155K/yrSenior Level4+ years expExempt 2-Weeks

Posted 1 day ago

Job Summary

Owns end-to-end channel marketing initiatives for Del Real in grocery and regional retail, leading in-store programs, launches, shopper activation, and performance analysis.

  • Drive shopper- and retailer-facing programs from strategy to execution
  • Collaborate with Sales and agencies to ensure timely delivery and measurable impact
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Job Description

Responsibilities

  • Execute channel marketing strategy for conventional grocery and regional retail.
  • Lead planning and execution of in-store programs: displays, POS, secondary placements, demos, and sampling.
  • Support retail-specific new item launches and line reviews.
  • Develop shopper programs that drive trial, repeat, and basket growth.
  • Build customer-ready selling materials and activation toolkits.
  • Partner with Sales to identify whitespace and growth opportunities.
  • Ensure strong brand blocking, visual standards, and message clarity at shelf.
  • Adapt brand campaigns for retail environments while maintaining consistency.
  • Support digital shelf and retailer media activation in partnership with eCommerce/Brand.
  • Manage timelines, briefs, and execution with agencies and vendors.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field.
  • 4–7 years of CPG experience in shopper marketing, channel marketing, or brand activation.
  • Strong understanding of retail environments and in-store execution.
  • Excellent project management and communication skills.
  • A passion for rich, vibrant and the insanely crave-able world of good REAL food.
  • Has the ability to turn strangers into Familia
  • Someone who would proudly and passionately celebrate the Hispanic culture through REAL food.

Salaries

Posted range

$130K/yr – $155K/yr

Taken straight from the job posting.

Channel Marketing median pay in the United States

$110K/yr

Most pay falls between $85K and $152K. Based on 399 salaries.

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Sr. Manager, Channel Marketing

DEL REAL LLC · Jurupa Valley, CA · On-site