Sr. Manager, Brand Marketing

Responsibilities

• Lead the development and execution of integrated brand marketing strategies, seasonal campaigns, and promotional initiatives that support brand, sales, and profitability goals.
• Develop seasonal campaign briefs and omni-channel communication plans that bring brand strategy, consumer messaging, and storytelling to life.
• Collaborate: Partner across Merchandising, Creative, Media, CRM, eCommerce, Analytics, and Finance to align marketing strategies with broader business objectives.
• Plan: Lead annual marketing planning and key brand initiatives focused on strengthening the customer experience, brand perception, and customer loyalty.
• Manage: Manage agency and vendor marketing partnerships, including campaign development, program execution, co-op budgets, and overall deliverables.
• Execute: Ensure marketing programs and communications are cohesive, on-brand, and effectively executed across consumer touchpoints.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• 5 to 7+ years of progressive marketing or account management experience.
• Brand management experience with exposure to brand strategy, positioning, and integrated marketing.

Benefits

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want : Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!