Responsibilities

• Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis
• Using insights to share long-term brand strategy and in-season go-to-market decisions throughout worldwide and top-tier markets.
• Lead the setup and ongoing management of a new brand impact tracking portal with 3rd-party partners, establishing the measurement infrastructure that connects marketing activities to brand health and business outcomes
• Proactively surface trends, opportunities, and risks through marketing data — including media mix efficiency, campaign return on investment, and driven benchmarking — translating findings into clear, actionable recommendations for leadership
• Serve as a key collaborator and trusted analytics partner to demand planning, corporate consumer insights, and other metric measurement functions, embedding marketing performance data into enterprise-wide planning and decision-making
• Support go-to-market strategy through meticulous measurement of all brand activations, including experimentation methods (A/B testing, market experiments) that optimize marketing spend and creative efficiency
• Foster the use of AI-enabled tools and modern analytics platforms to continuously improve how marketing impact is collected, analyzed, visualized, and activated across the organization
• Serve as the central point of contact for marketing analytics and performance reporting, building dashboards, reporting cadences, and self-service tools that drive adoption, transparency, and data-driven decision-making across brand marketing teams
• Develop and deliver executive-ready dashboards, scorecards, and presentations that synthesize complex marketing performance data into concise narratives, business implications, and recommended actions for executive leadership
• Influence senior executives and cross-functional leaders by framing analytics in the context of enterprise priorities, constructively challenging assumptions, and building alignment around investment, portfolio, and go-to-market decisions

Requirements

• Bachelor's degree in marketing, business, statistics, data science, or a related field — or equivalent years of relevant and related experience
• At least 7+ years of experience in marketing analytics, marketing measurement, or marketing insights, preferably within a consumer brand, retail, or footwear environment
• Proven expertise with AI-enabled analytics tools and platforms (e.g., generative AI for insights, machine learning for predictive modeling, AI-powered dashboards) alongside proficiency in visualization tools such as Tableau, Power BI, or similar
• Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks (A/B testing, incremental studies, marketing mix modeling)
• Strong ability to transform sophisticated, multi-market data into clear, compelling insights and strategic recommendations that influence senior leaders and cross-functional partners
• Experience leading 3rd-party research and analytics vendors — ensuring strong methodologies, high data quality, and timely delivery of actionable outputs
• Self-starter with a bias for action — takes ownership, moves work forward, and navigates ambiguity with confidence in a fast-paced, global environment
• Strong collaborator and communicator who can partner successfully across marketing, demand planning, market research, and commercial teams to embed analytics into everyday decision-making