Responsibilities

• Develop and maintain marketing measurement frameworks, KPI definitions, reporting standards, and performance benchmarks to ensure consistent evaluation of marketing efforts across lines of business, audiences, and channels.
• Establish governance processes for campaign measurement and marketing reporting, ensuring alignment across internal stakeholders and external partners.
• Define success metrics for marketing acquisition, brand, engagement, and retention initiatives.
• Lead the measurement and evaluation of marketing campaigns across paid, owned, earned, and field channels.
• Develop and evolve attribution methodologies, measurement approaches, audience impact assessments, and marketing effectiveness frameworks to quantify marketing's contribution to business outcomes.
• Measure and track key indicators including: Marketing ROI, Cost per Lead, Conversion Rate, Engagement Metrics, Member Retention Metrics, Campaign Reach and Frequency, Brand Health Indicators.
• Provide ongoing performance analysis and actionable recommendations to improve future campaign effectiveness.
• Design and lead a structured experimentation framework across marketing campaigns, customer journeys, channels, creative assets, and audience strategies.
• Develop statistically sound testing methodologies, including control groups, holdout analyses, A/B testing, and incrementality studies.
• Partner with marketing teams and agency partners to identify learning opportunities and scale successful strategies.

Requirements

• Bachelor’s degree in marketing, business, psychology, statistics, data science or analytics; Master’s degree (Preferred)
• 5 – 8+ years of experience in marketing analytics, campaign measurement, marketing intelligence, customer analytics, or related fields (Required)
• Expertise in developing marketing measurement frameworks and performance scorecards (Required)
• Advanced proficiency in SQL query development and Excel (Required)
• Experience performing statistical analysis and marketing effectiveness measurement (Required)
• Experience designing and evaluating test-and-learn initiatives, experimental designs, and control methodologies (Required)
• Experience building executive dashboards and performance reporting solutions in Tableau, Power BI, or similar platforms (Required)
• Strong understanding of marketing attribution methodologies and campaign measurement best practices (Required)
• Experience integrating and analyzing data from multiple sources to generate actionable business insights (Required)
• Demonstrated ability to translate complex analytical findings into clear, compelling business recommendations (Required)

Preferred

• Master’s degree (Preferred)
• Experience with Salesforce Marketing Cloud and CRM analytics (Preferred)
• Experience with Google Analytics 4 (GA4), Adobe Analytics, or similar web analytics platforms (Preferred)
• Experience with marketing mix modeling, incrementality testing, or advanced attribution methodologies (Preferred)
• Experience in healthcare, health insurance, consumer services, or other highly regulated industries (Preferred)
• Experience with SAS or other advanced analytical tools (Preferred)