Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
• Create and support executive level presentations and analysis of analytic and data solutions to support client needs
• Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).
• Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
• Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
• Ensure data accuracy, integrity, and consistency across deliverables.

Requirements

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
• Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
• Ability to identify business challenges and applying analytics-led strategies to address them.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
• Comfortable working in ambiguous situations
• Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus

Preferred

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Benefits

• This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.