Brand Insights & Analytics Lead, US Oncology

Boston, MA (Remote)

$161K/yr – $243K/yrSenior Level5+ years expFull time

Posted 9 hrs ago

Job Summary

Own the brand insights program end-to-end, leading analytics workstreams such as targeting, segmentation, promotional analytics, and brand performance analytics, and delivering clear, data-driven insights to brand teams and leadership.

  • Develop and maintain KPI dashboards and executive presentations to drive brand decisions.
  • Collaborate with market research, CI, and advanced analytics to deepen understanding of customer journeys and competitive dynamics.

Job Description

Responsibilities

  • lead a proactive & systematic approach to capturing & understanding brand needs for standard & ad-hoc analytics, reporting & insights generation; develop & maintain brand key performance indicators (KPIs) & provide insights to brand teams; plan & execute core analytics workstreams including targeting, segmentation, promotional analytics, & brand performance analytics, seamlessly integrating insights across workstreams; partner with market research & CI team to identify customer needs, product awareness, positioning, messaging/effectiveness & competitive landscape; stay up-to-date with industry trends & best practices in brand insights & analytics as well as field execution strategies; participate in development & consolidation of KPI & business driving metrics in support of key brand review meetings; collaborate with advanced analytics to expand insights on patient/customer journeys & predictive alerts; develop & manage expectations, highlighting & resolving issues & ensuring regular communication of process enhancements; deliver effective presentations of findings & recommendations to multiple levels of leadership, including the Head, US Insights & Analytics & US leadership team through various communication channels; transition business rules into algorithms that create data cohorts for descriptive, diagnostic, & predictive analysis; review & modify programming codes in cloud-based platforms to ensure accuracy with modeling large sets of data; process & analyze data using statistical software.

Requirements

  • Bachelor’s degree in Computer Science or related field, plus 5 years of relevant work experience. Prior experience must include: analyze pharmaceutical commercial and healthcare data, including claims, prescription, and patient-level data, using SQL and Excel to generate ad hoc business insights and evaluate brand performance trends; demonstrate expertise in oncology business analytics, including patient journey analysis, line-of-therapy progression, patient persistency, and sub-national market dynamics, to evaluate commercial performance and translate business challenges into data-driven strategic recommendations; develop and maintain KPI dashboards and brand performance reports using Tableau and Excel and create executive presentations using PowerPoint to communicate actionable insights and recommendations to stakeholders; perform customer segmentation, targeting, and promotional analytics using SQL and Python to evaluate prescribing trends, customer behavior, campaign effectiveness; develop predictive and statistical models using Python, including regression analysis, forecasting, and marketing mix modeling, and execute and review analytical workflows in cloud-based platforms such as Databricks to support promotional effectiveness, business planning, and decision-making.

Benefits

  • U.S. employees may be eligible for medical, dental, & vision insurance, 401(k), paid time off, sick leave, company holidays, incentive compensation programs, & other benefits offered under company policies.
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Takeda

We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society.We know that changing lives requires us to do things differently. We start by listening to and addressing what really matters to patients, the people who love them, and those in the healthcare system who provide care. And that’s what inspires us all to be bold, push boundaries and set new standards that open up greater opportunities.Read our community guidelines: https://takeda.info/communityguidelines

Tokyo, Tokyo, JPN
37K employees (1,941 in marketing)

Salaries

Posted range

$161K/yr – $243K/yr

Taken straight from the job posting.

See all Takeda salaries

Funding

Total Funding
$2.5B
Last Raise
$2.4B
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $2.4B
  • Sep 2016
    Grant • $19.8M
  • May 2016
    Grant • $38M

Traffic Signals

Monthly Visitors
586.5K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
49%
Direct
38.4%
Referral
8.4%
Social
2.1%
Paid
1.9%

Headcount Trend

Current headcount: ~37.2K

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Brand Insights & Analytics Lead, US Oncology

Takeda · Boston, MA · Remote