Specialist, Strategy & Analytics

New York City, NY (Remote)

$66K/yr – $87K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own strategy and analytics for influencer-driven campaigns, turning insights into actionable plans and post-campaign narratives, while collaborating across teams.

Job Description

Responsibilities

  • Drive Strategy Through Intelligence:
  • Partner with teams to develop campaign strategies grounded in insights and aligned with client KPIs
  • Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data
  • Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking
  • Collaborate with Creative and Creator to develop insight-led narratives and content frameworks
  • Campaign Execution & Performance
  • Collaborate with internal teams to bring strategic plans to life
  • Interpret campaign data to deliver actionable insights, optimizations, and recommendations
  • Help lead the post-campaign recap process and translate results into clear, compelling stories for clients
  • Tools & Collaboration

Requirements

  • 3+ years of experience in media, strategy, or influencer marketing
  • Forward-thinking with a balance of analytical rigor and creative curiosity
  • Strong working knowledge of influencer platforms and social trends
  • Proven ability to present ideas and insights with clarity and impact
  • Excellent communication skills and a collaborative, solutions-first mindset
  • Self-starter who thrives in fast-paced, collaborative environments
  • Comfortable working in cross-functional conversations and managing multiple projects simultaneously
  • Proficiency and familiarity with tools and technologies including, but not limited to:
  • Strong proficiency in Microsoft Office/Google Suite
  • Expertise in audience research tools such as GWI, Demographics Pro, and StatSocial

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Salaries

Posted range

$66K/yr – $87K/yr

Taken straight from the job posting.

See all Publicis Media salaries

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K
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Specialist, Strategy & Analytics

Publicis Media · New York City, NY · Remote