Responsibilities

• Working closely with both the Business Planning and Activation teams, the Director, Analytics will contribute to the design of data strategies that tie our clients’ marketing to real-world business goals. Directors partner closely with their team of analysts to keep day-to-day client deliverables on track. They also contribute crucial intellectual capital by designing measurement plans based on client business needs and using data to tell compelling stories. Directors will lead the integration of AI-enabled analytics solutions (e.g., automated insights, anomaly detection, predictive outputs) into measurement and optimization workflows. Directors partner with their VP to build and execute an Analytics strategy in alignment with their team. This role reports directly to the VP, Analytics.

Requirements

• B.A. or B.S. in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field preferred
• 7+ years of experience working in an Analytics capacity
• Agency experience highly preferred
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• Experience working with Python and R programming languages, or other data manipulation languages
• Experience working with and querying relational databases using SQL
• Ability to communicate complex ideas to both external and internal clients, with the ability and comfort to present to senior-level clients
• Ability to develop frameworks and learning agendas and steer complex analytics projects
• Combination of deep systems-thinking and operating model design capabilities, with a willingness to embrace AI-, data-, and technology-driven ways of working
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.