Senior Analyst, Data and Analysis

New York City, NY (On-site)

$73K/yr – $113K/yrSenior Level3+ years expFull time

Posted 5 hrs ago

Job Summary

Own the analytics and strategic framing of digital campaigns, from measurement plans and research to cross-channel data integration and client-facing deliverables, guiding recommendations and ensuring timely execution across internal and external partners.

  • Own end-to-end analytics and insights.
  • Drive cross-channel storytelling and client communication.

Job Description

Responsibilities

  • Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
  • Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
  • Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
  • Communicating with clients regularly on scheduled deliverables and ad-hoc requests
  • Collaborating with internal teams and external partners to drive success for client’s business goals

Requirements

  • 3-5 years of experience in analytics or strategy
  • A four-year college degree
  • Passion for digital marketing and emerging trends in the digital landscape
  • Experience communicating with internal and external stakeholders at a variety of levels
  • Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
  • Comfortable in a fast-paced and deadline-driven environment
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Salaries

Posted range

$73K/yr – $113K/yr

Taken straight from the job posting.

See all Digitas North America salaries

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
42

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Recent News

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Senior Analyst, Data and Analysis

Digitas North America · New York City, NY · On-site