Marketing Data Analytics Engineer (US)

USA (On-site)

$87K/yr – $97K/yrMid Level2+ years expVolunteer

Posted 3 hrs ago

Job Summary

Own and optimize the marketing data stack to deliver reliable reporting and insights.

  • Build and maintain data pipelines across Salesforce, Marketo, and the data warehouse.
  • Automate reporting workflows and develop reusable datasets to power dashboards and leadership reports.

Job Description

Responsibilities

  • Data Pipelines & Integrations: Design, build, and maintain data pipelines connecting Salesforce, Marketo, and the data warehouse (e.g., BigQuery) to support marketing performance reporting.
  • Reporting Automation & Analytics Enablement: Automate recurring campaign reporting workflows and write/optimize SQL to build reusable datasets, views, and queries that power dashboards and leadership reporting.
  • Campaign Attribution & Data Quality: Strengthen campaign attribution logic (campaign codes, UTM/campaign member data, lead-to-opportunity linkage) and monitor, troubleshoot, and improve data quality across Marketo, Salesforce, and downstream reporting tables.
  • AI-Enabled Analytics Workflows: Apply AI tools such as Claude to accelerate data exploration, documentation, and query development, while maintaining rigor and accuracy in production reporting.
  • Systems Support & Documentation: Support backend administration and configuration in Salesforce and Marketo (fields, objects, sync rules, campaign structures), and document data models, definitions, and processes so metrics stay consistent and self-serve for marketing stakeholders.

Requirements

  • Bachelor's degree (completed or in final year) in Software Engineering, Computer Science, Data Engineering, or a related technical field. New graduates are encouraged to apply.
  • 0 – 2 years of applicable experience.
  • Strong SQL skills: comfortable writing joins, aggregations, and window functions against large relational datasets.
  • Working knowledge of at least one programming language used in data work (e.g., Python) for scripting, automation, or ETL.
  • Understanding of relational data models and how CRM/marketing-automation data is structured (leads, contacts, accounts, campaigns, opportunities).
  • Highly analytical and detail-oriented, with a strong bias toward automating repetitive work.
  • Intellectually curious and open-minded, with a genuine thirst to learn new tools, systems, and business context.

Preferred

  • Hands-on exposure to Salesforce (SOQL, reports, campaign objects, admin concepts) or Marketo (programs, smart campaigns, field sync).
  • Experience with a cloud data warehouse (BigQuery, Snowflake, Redshift) and BI tools (Power BI, Looker, Tableau).
  • Familiarity with AI-assisted development or analytics tools, such as Claude or similar large language model platforms.
  • Exposure to ETL/ELT tooling, APIs, or workflow orchestration (e.g., dbt, Airflow, Fivetran, or equivalent scripting).
  • Familiarity with marketing funnel metrics (MQLs, opportunities, pipeline) or B2B demand generation.
  • Co-op, internship, or project experience in a data engineering, analytics engineering, or revenue operations context.

Benefits

  • Benefits starting from Day 1!
  • Retirement Plan Matching
  • Flexible Paid Time Off
  • Wellness Support Programs and Resources
  • Parental & Caregiver Leaves
  • Fertility & Adoption Support
  • Continuous Development Support Program
  • Employee Assistance Program
  • Allyship and Inclusion Communities
  • Employee Recognition … and more!
PointClickCare logo

PointClickCare

PointClickCare is a leading health tech company with one simple mission: to help providers deliver exceptional care. With the largest long‐term and post‐acute care dataset, we power AI-driven healthcare that fuels intelligent transitions, insightful interventions, and financial sustainability. Enhanced by our marketplace of 400+ integrated partners and trusted by over 30,000 provider organizations and every major U.S. health plan, we’re redefining healthcare, so it doesn’t just survive — it thrives.

Founded in 2000
Toronto, Ontario, CAN
2.3K employees (98 in marketing)

Salaries

Posted range

$87K/yr – $97K/yr

Taken straight from the job posting.

See all PointClickCare salaries

Marketing Team

Marketing Team Size
71 (3% of company)
Median Career Experience
7 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$230M
Last Raise
$144.9M
Secondary Market, 4 years ago

Funding History

  • Apr 2022
    Secondary Market
  • Jan 2021
    Private Equity
  • Feb 2018
    Private Equity • $144.9M

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$55.9K
Traffic Source Mix
Search
25.3%
Direct
68.9%
Referral
4.1%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~2.3K

Recent News

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Marketing Data Analytics Engineer (US)

PointClickCare · USA · On-site