Sr. Lifecycle Manager, Amazon Gaming - Luna

Responsibilities

• own the end-to-end player lifecycle, from first touch through long-term retention and reactivation. This role is the connective tissue between acquisition and loyalty, responsible for designing and executing the communications, programs, and experiences that keep players engaged, active, and invested in the Amazon Gaming ecosystem.
• You will build the lifecycle marketing engine from the ground up, defining the player journey, creating segmentation frameworks, developing automated communication strategies, and partnering with product and analytics teams to drive measurable improvements in player engagement, retention, and lifetime value.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Adoption and Surrogacy Reimbursement coverage
• Learn more about our benefits at https://amazon.jobs/en/benefits.