Sr Internal Communications Specialist

Dallas, TX (Unknown)

$77K/yr – $86K/yrSenior Level2+ years expFull time

Posted 14 hrs ago

Job Summary

Own and execute broad, multi-stakeholder communications strategies by counseling colleagues, coordinating approvals, and partnering across teams to craft engaging internal, external, and social messaging that align with Southwest objectives.

  • Lead messaging strategy and channel choices across topics and work groups
  • Coordinate cross-functional inputs, approvals, and collaboration to implement communication plans
  • Drive engagement by shaping the Southwest story and ensuring consistency across channels

Job Description

Responsibilities

  • Provide communications counsel to colleagues —determining appropriate tone, message, and channel to deliver clear and effective messages that align with Company objectives
  • Demonstrate autonomy in the execution of defined message and channel strategy, gathering inputs from multiple sources, obtaining and coordinating the proper approvals, and partnering with other departments or outside partners as needed to build and execute communication strategy
  • Act and advise the business with a broad set of Stakeholders in mind
  • Partner with Team to execute communication strategies to create deeper engagement with multiple Stakeholders
  • Contribute to SWALife and other Companywide, external, and/or department channels as needed
  • Ensure consistency among internal, external, and social messaging
  • Establish effective liaison relationships with other Southwest departments for support in communicating departmental initiatives
  • Direct efforts to construct the Southwest story for maximum engagement, and challenge the Team when there is risk of information overload or change fatigue
  • Own and deliver on defined elements of communication strategies and projects under the guidance of direct Leader
  • Responsible for execution of communications strategy set by Team across multiple topics or work groups

Requirements

  • Knowledge of communication and delivery methods including alternative ways to inform and entertain via written, oral, and visual media
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
  • Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Skilled in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and applying relevant information to communication strategy and messaging
  • Ability to listen, understand, and communicate ideas presented in writing and/or in speaking with others
  • Ability to handle complex tasks with independent decision making
  • Ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events)
  • Ability to quickly make sense of, combine, and organize information into meaningful patterns
  • Education
  • Required: High School Diploma or GED

Benefits

  • Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
  • Southwest Airlines will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings**
  • Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
  • Competitive health insurance for you and your eligible dependents (including pets)
  • Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
  • Explore more Benefits you’ll love: https://careers.southwestair.com/benefits
  • *Pay amount does not guarantee employment for any particular period of time.
  • **401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
  • ***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.
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Southwest Airlines

4.1 Glassdoor

At Southwest®, everything we do—from our smiling People to our policies—is designed to let you go with Heart. No matter what comes up in your travels, we’ve got your back. Because while any airline can fly you, only Southwest lets you go with Heart.Application fees don’t fly.The only way to apply for a job at Southwest Airlines is through careers.southwestair.com. We'll never ask for any payment for your application or training.**Destination 225° is a Southwest Airlines program. Applying is free; however, candidates advancing through the selection process are responsible for all costs incurred.

Founded in 1971
Dallas, Texas, USA
39K employees (663 in marketing)
80% recommend to a friend
66% CEO approval

Salaries

Posted range

$77K/yr – $86K/yr

Taken straight from the job posting.

Internal Communications median pay in the United States

$122K/yr

Most earn $89K to $172K. Based on 83 salaries, including bonus and equity.

See all Southwest Airlines salaries

Marketing Team

Marketing Team Size
360 (1% of company)
Median Career Experience
16 years
Median Tenure
9 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$3.5B
Last Raise
$1.5B
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $1.5B
  • Oct 2024
    Post IPO Equity • $107M
  • Jun 2024
    Post IPO Equity • $1.9B

Traffic Signals

Monthly Visitors
48.3M
Monthly Google Ads Budget
$5.3M
Traffic Source Mix
Search
35.7%
Direct
56.6%
Referral
5.3%
Social
0.5%
Paid
1.7%

Headcount Trend

Current headcount: ~39.4K

Recent News

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Sr Internal Communications Specialist

Southwest Airlines · Dallas, TX · Unknown