Southwest Airlines logo

Southwest Airlines

Brand

4.1

Salaries

Typical salary range

$63,700 – $70,800

/ yr

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People

Marketing leadership

Russ Pickett
Russ Pickett
Senior Manager, Customer & Brand
At the company for 8 years 10 months

Hiring activity

Open marketing jobs over time

15 open now

Headcount trend

Company growth over the last 12 months

Headcount +2.1% year over year

Funding

Total funding

$3.5B

Last raise

$1.5B

Post IPO Debt, 5 months ago

Funding history

Oct 2025

Post IPO Debt Southwest Airlines · $1.5B

Oct 2024

Post IPO Equity Southwest Airlines · $107M

Jun 2024

Post IPO Equity Southwest Airlines · $1.9B

Audience

Monthly website visitors
48.3M
Month over month-6.7%
Quarter over quarter-1.4%
Top sourceDirect (56.6%)
Ad budget per month$5.3M
Average search rank46.8
Traffic source mix
Direct
56.6%
Search
35.7%
Referral
5.3%
Paid referral
1.7%
Social
0.5%

LinkedIn followers

Follower count and growth

Total followers

817.5K

12-mo growth

—

Monthly growth

+1.6%

News

Links

www.southwest.comLinkedInCrunchbaseX (Twitter)
Glassdoor