Company overview

At Southwest®, everything we do—from our smiling People to our policies—is designed to let you go with Heart. No matter what comes up in your travels, we’ve got your back. Because while any airline can fly you, only Southwest lets you go with Heart.Application fees don’t fly.The only way to apply for a job at Southwest Airlines is through careers.southwestair.com. We'll never ask for any payment for your application or training.**Destination 225° is a Southwest Airlines program. Applying is free; however, candidates advancing through the selection process are responsible for all costs incurred.
Founded in 1971
Dallas, Texas, USA
39K employees (663 in marketing)
80% recommend to a friend
62% positive business outlook

Salaries

Typical salary range

$63,700 – $70,800

/ yr

Help build salary transparency at Southwest Airlines

Share your compensation anonymously to see full data.

Contribute

People

Hiring activity

Open marketing jobs over time

15 open now

Headcount trend

Company growth over the last 12 months

Headcount +2.1% year over year

Funding

Total funding

$3.5B

Last raise

$1.5B

Post IPO Debt, 5 months ago

Funding history

Oct 2025

Post IPO Debt Southwest Airlines · $1.5B

Oct 2024

Post IPO Equity Southwest Airlines · $107M

Jun 2024

Post IPO Equity Southwest Airlines · $1.9B

Audience

Monthly website visitors
48.3M
Month over month-6.7%
Quarter over quarter-1.4%
Top sourceDirect (56.6%)
Ad budget per month$5.3M
Average search rank46.8
Traffic source mix
Direct
56.6%
Search
35.7%
Referral
5.3%
Paid referral
1.7%
Social
0.5%

LinkedIn followers

Follower count and growth

Total followers

817.5K

12-mo growth

Monthly growth

+1.6%

News

Links