Sr. Industry Marketing Manager – National Government & Public Safety

Responsibilities

• Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
• Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more.
• Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community.
• Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges.
• Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics.
• Leverage Marketing Processes & Technology: Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, publish customer stories, and track analytics.
• Customer Engagement: Build relationships with Esri customers to better understand audience needs, elevate best practices and repeatable approaches, and highlight successful implementations in articles and third-party media.
• Collaborate with Partners and Industry Influencers: Work with certified Esri software and solution providers, professional associations, media, and thought leaders to position Esri as a major player in the market; block competition; influence legislation or policies; reach executives; and increase coverage in major publications and media outlets.
• Community Building: Foster a vibrant user community through marketing activities that sustain and grow advocates of Esri and GIS including virtual communities, user groups, regional meetups, online forums, and events that encourage a two-way dialog between Esri staff and customers.

Requirements

• 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries
• Established knowledge of marketing principles, campaign management, and process improvement
• Excellent verbal communication and writing skills for internal and external audiences
• Highly organized, self-motivated, and able to manage multiple priorities and deadlines
• Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
• Strong decision making, problem resolution, and creative thinking skills
• Must be able to travel up to 20% during peak marketing periods
• Bachelor’s degree in marketing, business or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

Preferred

• Knowledge of government agency structures and operations
• Advanced writing, editing, and messaging development skills
• Knowledge of GIS applications in related industries
• Master’s degree in marketing, business, or a related field

Benefits

• Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.