Industry Marketing Manager – Semiconductors US

Responsibilities

• GTM Ownership & Evolution: Own and continuously evolve the semiconductor go-to-market intent, translating high-level strategy into clear target segments, buying groups, personas, Digital Thread and Solution Domain priorities, and campaign plans.
• Cross-Functional Leadership: Act as the industry marketing lead within cross-functional implementation. Bring customer and market relevance to delivery teams, clarify business rationale, surface dependencies and risks, and drive decisions to keep initiatives moving forward.
• Audience & Persona Strategy: Lead buyer-audience definitions and validate persona-to-topic mapping to reflect how semiconductor companies organize, buy, and transform.
• Messaging & Value Proposition: Develop and maintain industry messaging frameworks and briefs that connect customer challenges to differentiated Siemens value. Translate highly technical input into credible, outcome-led narratives for executive, technical, and operational audiences.
• Cross-Functional Collaboration: Partner effectively with industry leaders, solution managers, Digital Thread Factory leads, solution/core marketers, technical experts, and sales to align solution definition, audience strategy, and messaging.
• Campaign & Content Direction: Lead integrated campaign definitions from strategy through handoff, providing complete inputs for campaign overviews, prioritized topics, audiences, imperatives, messaging, and content requirements while supporting content creators with clear strategic direction.
• Sales Enablement: Own the creation and delivery of enablement and go-to-market materials that sellers use because they map directly to real customer priorities.
• Customer Insight & Market Intelligence: Build a continuous feedback loop through customer conversations, sales interactions, customer advocacy, events, market research, and performance data to validate assumptions and guide investment.
• Industry Fluency: Monitor fast-moving semiconductor market and technology developments, including AI and custom silicon, EDA, software-defined development, advanced packaging, silicon photonics, fab/sub-fab digitalization, manufacturing optimization, sustainability, and supply-chain resilience.
• Governance & Execution: Resolve ambiguity, escalate gaps in ownership or portfolio readiness with clear business implications, and rigorously document decisions, trade-offs, and next steps.

Requirements

• Bachelor’s degree in marketing, Business, Engineering, or a related field (advanced degree or equivalent relevant experience preferred).
• 10+ years of experience in B2B marketing, go-to-market strategy, product marketing, or industry marketing, preferably within the semiconductor, EDA, or industrial software environments.
• Demonstrated track record of developing audience strategies, messaging frameworks, campaign briefs, thought leadership, sales enablement, and executive presentations.
• Extensive experience collaborating with global, cross-functional teams and senior stakeholders in complex, matrixed corporate structures.

Preferred

• Experience spanning multiple segments of the semiconductor value chain, or successfully bridging EDA, systems engineering, simulation, lifecycle management, and manufacturing narratives.
• Hands-on experience supporting both overarching GTM strategy and integrated tactical campaigns.
• An established professional network within the semiconductor ecosystem, with strong familiarity with major industry events, associations, and the media landscape.

Benefits

• competitive compensation, comprehensive benefits, and the robust rewards package you would expect from a world leader in industrial software.