Responsibilities

• Be the subject matter expert and strategic partner to the commercial team across your key industries, focusing on healthcare and additional strategic industries: Auto, Telco, & Entertainment
• Own crafting differentiated external solution narratives and messaging that elevate LiveRamp’s market position and drives new business growth
• Commercialize industry-specific products, solutions, & partnerships to accelerate industry growth
• Contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption
• Oversee the development & lifecycle management of Industry GTM to achieve pipeline, adoption, and revenue targets
• Educate the organization on your industries’ key trends: market dynamics, client challenges, news and relevant competitor news, etc
• Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories
• Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product
• Track, measure, and report against the outcomes your key solutions drive

Requirements

• Proven adtech/martech solutions marketing leader or Healthcare marketing leader with 8+ years of experience
• Ability to understand buyers' most critical business issues and the ability to translate solutions capabilities into real business value
• Demonstrated experience in building breakthrough positioning and go-to-market strategies that accelerate product/solution/or industry growth
• Rapidly digest complex concepts and translate them into digestible marketing output: Craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects
• Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute / generate revenue
• Executive presence as well as strong leadership skills to influence across organizational lines
• Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner
• Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
• Startup personality: smart, ethical, friendly, hard-working, and proactive (no exceptions)

Preferred

• Workflow Automation & Scaling: Build automated GTM workflows using AI to tailor and scale GTM collateral production

Benefits

• People: Work with talented, collaborative, and friendly people who love what they do.
• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.
• RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located
• Location: work in the heart of NY OR San Francisco