Vertical Marketing Lead, Tier 1 Banks

Hartford, CT (Remote)

$180K/yr – $220K/yrSenior Level6+ years expFull time

Posted 1 day ago

Job Description

Responsibilities

  • Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod.
  • Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
  • Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
  • Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
  • Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
  • Vertical Campaign Strategy
  • Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
  • Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
  • Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
  • Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.

Requirements

  • 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
  • Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
  • Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
  • Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
  • Analytical rigor and experience tying marketing programs to business outcomes.
  • Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
Socure logo

Socure

2.9 Glassdoor

Socure is the leading platform for digital identity verification and trust. Its predictive analytics platform applies artificial intelligence and machine learning techniques with trusted online/offline data intelligence from email, phone, address, IP, device, velocity, and the broader internet to verify identities in real time. The company has more than 2,000 customers across the financial services, government, gaming, healthcare, telecom, and e-commerce industries, including four of the top five banks, seven of the top 10 card issuers, three of the top MSBs, the top payroll provider, the top credit bureau, the top online gaming operator, the top Buy Now, Pay Later (BNPL) providers, and over 250 of the largest fintechs. Marquee customers include Chime, SoFi, Varo, Robinhood, Public, Stash, Gusto, and DraftKings. Socure customers have become investors in the company including Citi Ventures, Capital One Ventures, MVB Bank, and Synchrony. Additional investors include Accel, T. Rowe Price, Bain Capital Ventures, Tiger Global, Commerce Ventures, Scale Venture Partners, Sorenson, Flint Capital, Two Sigma Ventures, and others.Socure has received numerous industry awards and accolades, including named to the 2021 & 2022 Forbes Cloud 100 List, Forbes’ Fintech 50 List 2021, and Forbes’ America’s Best Startup Employers 2021, being named to CB Insights: The Fintech 250 for the third year in a row, being awarded Best New Technology Introduced Over the Last 12 Months—Data and Data Services at the 2020 American Financial Technology Awards (AFTAs), being ranked number 70 in Deloitte’s Technology Fast 500TM, being listed as a Gartner Cool Vendor, being recognized by Forbes as one of the Top 25 Machine Learning Startups to Watch, being awarded Finovate’s Award for Best Use of AI/ML, to name a few. Founder/CEO Johnny Ayers has also been recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs of 2021 and as an EY Entrepreneur of the Year 2022.

Founded in 2012
Incline Village, Nevada, USA
483 employees (35 in marketing)
44% recommend to a friend
38% CEO approval

Salaries

Posted range

$180K/yr – $220K/yr

Taken straight from the job posting.

See all Socure salaries

Funding

Total Funding
$744.4M
Last Raise
$95M
Debt Financing, 3 years ago

Funding History

  • Mar 2023
    Debt Financing • $95M
  • Nov 2021
    Series E • $450M
  • Jun 2021
    Series Unknown

Traffic Signals

Monthly Visitors
398.6K
Monthly Google Ads Budget
$36.6K
Traffic Source Mix
Search
25.7%
Direct
52%
Referral
19.9%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~487

Recent News

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Vertical Marketing Lead, Tier 1 Banks

Socure · Hartford, CT · Remote