Sr. Marketing Manager - Healthcare

Responsibilities

• Develop and execute product marketing strategies for pharmacy, PBM, and payer-focused solutions.
• Translate customer needs, market dynamics, business goals, and product strategies into effective engagement and adoption plans.
• Identify opportunities to enhance customer engagement, market differentiation, and product adoption.
• Establish product marketing priorities and success metrics aligned with business objectives.
• Activate go-to-market strategies through paid, earned, and owned channels, including industry events, conferences, and digital campaigns.
• Build expertise in pharmacy, PBM, and health plan market trends, customer workflows, and competitive landscapes.
• Partner with research and insights teams to gather and synthesize customer, market, competitive, and performance insights.
• Represent customer and market perspectives across product, marketing, and business discussions.
• Identify emerging industry trends, risks, and opportunities that may influence business or product strategy.
• Develop differentiated positioning, value propositions, and messaging frameworks for assigned solutions and audiences.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field.
• 8+ years of experience in product marketing, healthcare marketing, go-to-market strategy, marketing strategy, or a related discipline.
• Demonstrated success developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions.
• Strong understanding of customer insights, market analysis, and competitive intelligence.
• Proven ability to influence decisions and lead cross-functional initiatives in a matrixed organization.
• Experience applying generative AI or related technologies to marketing research, positioning, messaging, performance analysis, or process improvement.
• Strong business acumen, analytical thinking, and strategic decision-making skills.
• Exceptional written, verbal, presentation, and stakeholder management abilities.
• Experience translating customer and market insights into actionable business recommendations.
• Ability to manage ambiguity, balance competing priorities, and operate independently in a fast-paced environment.

Preferred

• Samples or a Portfolio of past work would be helpful