Responsibilities

• Design and execute the integrated marketing plan spanning paid, content, and lifecycle programs, with a roadmap and budget to hit awareness, conversion, and pipeline targets.
• Own strategy and execution for all demand generation campaigns that nurture and convert leads into opportunities.
• Build and manage always-on and campaign-specific nurture programs, including email sends, in coordination with sales development.
• Own end-to-end execution for roughly half of our webinar program (platform administration, promotion, registration, and follow-up), with the Director owning the other half.
• Draft first-pass content supporting demand gen campaigns — landing pages, campaign emails, ad copy, and gated assets — for review and refinement.
• Use AI tools to accelerate campaign work — drafting and iterating on copy, summarizing performance data, and speeding up day-to-day execution across programs.
• Own strategy, execution, and ongoing optimization of Google Ads and LinkedIn Ads, including keyword strategy, bid management, audience targeting, and budget allocation across funnel stages.
• Own quarterly keyword planning — competitive gap analysis, tiered keyword strategy, and forecasting.
• Maintain and refresh our ICP and target persona/title lists each half or after major launches.
• Own content syndication programs end-to-end — vendor selection and contracting, asset delivery, and lead handoff with marketing ops and SDRs.

Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally in enterprise SaaS.
• Supply chain, logistics, or transportation technology and AI agents experience is a strong plus.
• Direct, hands-on experience managing Google Ads and LinkedIn Ads campaigns, from strategy through execution and optimization.
• Strong project management instincts — comfortable building the templates, processes, and calendars that keep a marketing team organized.
• A collaborative style; you'll work closely with the Director, sales, content, and marketing operations.
• Comfort working with data and marketing ops to track performance — fluent enough in the numbers to know what to test next.
• Strong writing skills — clear, human copy for campaigns, even if long-form content isn't your primary focus.

Preferred

• Supply chain, logistics, or transportation technology and AI agents experience is a strong plus.

Benefits

• FourKites provides competitive compensation with stock options, outstanding benefits and a collaborative culture for all employees around the globe.
• To help you be your best, we have 5 global recharge days, in addition to generous PTO and standard holidays.
• Parental leave for all parents, an annual wellness stipend and volunteer days also provide you with time and resources for self care and to care for others.
• Throughout the year, FourKites sets aside time during the workday to learn and celebrate diversity.
• Medical, Dental & Vision benefits starting on first day of employment
• 401k Retirement savings with employer match
• Bonus and incentive compensation as well as employee stock option program
• Employer paid life insurance and short term disability insurance
• Generous PTO, global recharge days, and volunteer days
• Paid parental leave for all parents