Responsibilities

• Build the demand generation playbook from scratch — AEO, paid, lifecycle campaigns, ABM programs, and the attribution stack that shows what's actually working
• Own top-of-funnel pipeline generation and be directly accountable for MQLs and sourced pipeline
• Partner closely with sales to define ICP tiers, score inbound leads, and design tight MQL-to-SQL handoffs
• Build and run account-based marketing campaigns targeting key verticals: manufacturing, industrials, and supply chain-heavy sectors
• Manage and optimize budget allocation across channels, continuously testing and cutting what doesn't perform
• Own HubSpot workflows, landing pages, and campaign operations end to end
• Coordinate with content and PMM to ensure campaigns are backed by strong messaging and relevant assets
• Help hire and mentor future marketing hires as the team grows

Requirements

• Have 5+ years of experience in demand gen or growth marketing, ideally at a B2B SaaS or data-driven company
• Have a track record of running paid campaigns on LinkedIn and Google, including budget management and optimization
• Are comfortable with HubSpot — you know how to build workflows, not just use templates
• Have strong analytical instincts: you track CAC, MQL volume, and pipeline sourced, and can diagnose why numbers move
• Can write clear, direct copy when needed and brief agencies or contractors effectively
• Thrive in fast-moving startup environments with high autonomy and high expectations
• Want to grow into leadership and help build a team over time
• Value direct feedback and continuous improvement

Preferred

• Prior experience in industrial tech, supply chain, or manufacturing SaaS
• Familiarity with ABM tools (6sense, Demandbase, or similar) and intent data platforms
• Experience building first-party audience strategies

Benefits

• Platinum-level healthcare, 100% covered for employees
• Dental and vision, 100% covered
• 401(k) program
• Unlimited vacation and sick days
• Free food (3 meals a day, if desired) in office locations
• Frequent team offsites, events, dinners, and weekend trips