Sr Field Marketing Manager For Private Bank West

Responsibilities

• Scale PB + PW Marketing Across Southern California
• Serve as the dedicated marketing partner to Relationship Managers, Private Wealth Advisors, PBO leaders, and regional executives across LA, Newport Beach, and San Diego.
• Build and execute integrated, market-specific go-to-market plans tied directly to deposit, loan, AUM, and advisor recruiting goals.
• Activate the national PB brand platform locally and translate our premier HNW positioning into market-relevant programming, content, events, and experiences.
• Bring the Integrated Power of Private Bank + Private Wealth to Life
• Operationalize the OneCitizens for the HNW vision in-market, packaging enterprise capabilities across Private Bank, Private Wealth, Commercial, and Business Banking into a seamless client experience.
• Champion the "two-legged client" by connecting personal and professional banking relationships into one coordinated story.
• Partner closely with the PB Field Marketing East counterpart, PW Growth Strategy, PBO Marketing, Events, Content, and Communications teams to deliver a unified market presence.
• Activate Private Bank Openings, Lift-Outs, and Local Moments
• Lead local execution of new Private Bank openings, ensuring each location becomes a visible proof point of Citizens Private Bank in market.

Requirements

• 7+ years of marketing experience, ideally in business-facing roles within HNW/UHNW financial services.
• Proven ability to balance strategy and execution.
• Exceptional relationship-building skills and credibility with senior bankers, advisors, executives, and external partners.
• Strong bias toward action, resourcefulness, and adaptability.
• Integrated marketing expertise spanning brand, events, content, social, digital, paid media, collateral, and sales enablement.
• Experience supporting advisor- or relationship-driven businesses such as wealth management, private banking, or professional services is strongly preferred.
• Demonstrated experience integrating new advisory teams, managing local sponsorship strategies, and building trusted executive relationships in complex, fast-moving markets.
• Willingness to travel extensively throughout Southern California and periodically to other key markets.
• Sound judgment, executive presence, and the polish to represent Citizens Private Bank at the highest levels.

Benefits

• competitive pay
• comprehensive medical, dental and vision coverage
• retirement benefits
• maternity/paternity leave
• flexible work arrangements
• education reimbursement
• wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States.