Field and Event Marketing Manager

Responsibilities

• Own the event calendar end to end: planning, budget, vendors, on-site execution, and post-event reporting.
• Partner with sales leaders and account executives on regional events, executive dinners, and other programs in their territories.
• Build target account lists with sales before each event and drive attendance and meetings with the right health system executives.
• Own lead management for field and event programs: capture, handoff to sales, follow-up, and conversion to pipeline.
• Carry an event ROI target, set jointly with sales, and report on results and return on spend.
• Support the sales team’s broader demand generation efforts, including targeted campaigns to priority accounts.
• Work with product marketing, sales, and executives on the messaging, materials, speakers, and briefings for each event.

Requirements

• 5+ years of B2B marketing experience, including hands-on ownership of events or field marketing programs.
• Experience marketing to health systems or other enterprise buyers, ideally in healthcare technology.
• A track record of tying events and field programs to pipeline.
• Working knowledge of Salesforce and a marketing automation platform such as Pardot or HubSpot.
• Experience managing event budgets, vendors, and contracts.
• Ability to travel up to 30%.
• Bachelor’s degree or equivalent experience.
• Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations.

Benefits

• When it comes to careers, our approach is simple: empower employees to do their best work and live their best professional and personal lives. Meeting the needs of a diverse group of employees across more than 30 states means offering tools to support financial, physical and emotional well-being and the choice to design what meets your needs. You’ll find everything you’d expect and many things you don’t: exceptionally generous paid time away from work, a variety of paid leave programs, savings opportunities with 401(k) and incentive plans, internal education programs, full array of health benefits, fitness reimbursement, cell phone subsidy, casual offices with snacks and drinks, peer recognition programs, health advocacy and employee assistance programs, chili cook offs, pet insurance (yes, really) and so much more. Our most valuable benefit? An environment that supports YOU.