Associate Director, Field Marketing (Central or West Coast Based)

Responsibilities

• Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the sleep disorders space.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in sleep disorders disease management.
• Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
• Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics.
• Act as a liaison between KOLs and Takeda’s senior and executive leadership, facilitating strategic insights and collaborative opportunities
• Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry.
• Share synthesized customer insights with cross-functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance.
• Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution.
• Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
• Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives

Requirements

• Bachelor’s degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
• 8+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
• Proven experience in developing engagement plans for thought leader/KOL management, with the ability to confidently liaise with external stakeholders.
• Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
• Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
• Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority.
• Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
• Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
• Travel requirements: Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs as well as attendance at key internal meetings.
• Individual must reside within territory boundaries given the extensive travel arrangements of this role.

Preferred

• Advanced degree (MBA, MA/MS, PharmD, etc.)
• Client/customer relationship management experience
• Commercial pharma experience in Sleep Disorders, including an in-depth understanding of the disease state, treatment paradigms, and future trends
• Industry knowledge – comprehensive understanding of the pharmaceutical industry and the prescription drug distribution process (e.g. medical referrals, managed care systems, etc.)
• Product knowledge – comprehensive understanding of the medical/therapeutic usage of the products