Responsibilities

• Own the lifecycle email program end to end: strategy, architecture, copy, and results.
• Map and optimize the buyer journey that turns managing partners and legal executives into clients.
• Build multi-stage nurture flows, webinar invite loops, and case study sequences in HubSpot for long, high-consideration sales cycles, and re-engage leads going cold in the database.
• Write the direct-response copy yourself, tailored across practice areas: sequences, subject lines, offers, landing pages.
• Own deliverability and domain reputation, from authentication and subdomain strategy to list hygiene and inbox placement at firms with strict IT filtering.
• Run a continuous A/B testing roadmap and report against booked demos, cost per acquisition, SQLs, and pipeline velocity.

Requirements

• A portfolio of direct-response B2B email copy you wrote, which we will read closely
• 3+ years building and running B2B email marketing and automation programs
• Hands-on experience in HubSpot or a comparable enterprise automation platform, building workflows yourself rather than requesting them
• Working command of email deliverability: authentication, list hygiene, sender reputation, and CAN-SPAM
• Fluency with segmentation, behavioral triggers, and A/B testing
• Excellent written English and full overlap with US business hours

Preferred

• Legal marketing, or another high-consideration, high-ticket service category
• A feel for how personal injury firms actually make money: cost per signed case, intake conversion, referral relationships
• Marketo, Salesforce, or ActiveCampaign alongside HubSpot
• LinkedIn automation or SMS as part of a coordinated sequence
• AI already woven into how you work day to day

Benefits

• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance (For Employee)