Responsibilities

• You'll own the end-to-end customer lifecycle marketing across LawnStarter, Lawn Love, and Home Gnome; driving quantifiable growth through customer acquisition, reactivation, and cross-sell expansion. Ownership encompasses the strategy, roadmap, copy, execution, and measurement of every message we send, along with the health of the transactional messages our customers depend on.
• Central to your strategy is the deliberate, high-impact application of AI. You'll decide where and how AI powers segmenting, copywriting, and campaign execution to scale output and amplify overall ROI.
• What You'll Own — How we use AI; Strategy and roadmap; Every message, and the words in it; The brand build; Transactional health; Measurement, And What Counts As a Result; The boundary with CRO; What Success Looks Like (Year 1).
• You'll show this work when asked; come prepared to walk us through what you've built and what it did.
• What Makes This Role Different — You do the work yourself; The program already works; You'll implement brand strategy.

Requirements

• You build with AI, and you push it further than the people around you.
• You use it daily and you build with it rather than simply querying it.You've built something that runs when you're not sitting there, and you know exactly how it fails.
• This is unlikely to be a good fit if your AI use amounts to drafting emails and summarizing documents.
• You Start From What The Customer Is Feeling.
• You write, and you read the numbers.
• You work in the tool.
• You change your mind when the data tells you to.
• You chase down errors.
• This Role Is NOT - A place to learn AI on the job - We need someone already working this way who has results to show for it. If you're curious but early, this isn't the role
• This Role Is NOT - A management role - No direct reports and no agency to direct. If your next step is leading a team, this isn't it

Benefits

• Base salary: $120k-$150k
• Equity: Conversion and retention determine a good part of what this company is worth, so you should own a piece of it
• Healthcare: Medical, dental, and vision
• Fully remote (US): Writing well and reading tests carefully both take uninterrupted time, so we trust you to work where you work best
• Flexible PTO: We judge results