Responsibilities

• Lifecycle Strategy & Architecture: You will help establish how Directive approaches Lifecycle Marketing across both eCommerce and Service/SaaS clients.
• Build lifecycle strategies rooted in the client's revenue model, customer journey, data, and business objectives.
• Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.
• Identify gaps in existing lifecycle programs and prioritize the highest-impact opportunities.
• Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.
• Establish measurement frameworks that connect lifecycle activity to meaningful business outcomes.
• Hands-On Client Delivery: You will be expected to build alongside the team and act not only as a strategy-only leader.
• Platforms & Technology: You will work across client technology stacks rather than operating within a single platform.
• Client Leadership: As a senior member of the practice, you will own relationships, not simply deliver assigned tasks.

Requirements

• 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.
• Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models .
• A purely traditional DTC background is unlikely to be enough for this role.
• Hands-on experience architecting lifecycle programs from scratch rather than only optimizing established programs.
• Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
• Working expertise in at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
• Experience working with imperfect data and creating practical strategies despite technical limitations.
• Strong client-facing communication and the ability to confidently lead conversations with senior stakeholders.
• Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other meaningful business outcomes.
• Previous experience mentoring, managing, or informally developing other marketers.

Benefits

• Compensation for this role includes a competitive base salary. The annual base salary range for this position based in the United States is $100,000- $120,000 USD. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• Benefits to Support the Whole Person:
• 🧠 Mental - Access to certified therapists through Spring Health , membership to Headspace
• 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts , complimentary One Medical membership for primary and virtual care
• 🛫 T ime Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
• 🌴 Annual Company-wide Retreat