Manager, Lifecycle Marketing

Responsibilities

• Own and optimize lifecycle marketing strategies, including customer onboarding, engagement, retention, and reactivation across various channels such as email, SMS, customer portal, and other relevant touch points to deliver outcomes.
• Oversee and execute end-to-end email marketing execution from briefing, copywriting, graphics, competitor analysis, audience list pull, email build, and deployment to email performance and metrics reporting.
• Understand the brand positioning, writing punchy, on-brand email copy for timely execution.
• Assist marketing leaders in developing a roadmap for customer segmentation, messaging, campaign management, and triggered communications throughout the customer lifecycle.
• Collaborate with cross-functional teams to align lifecycle marketing initiatives with overall business objectives.
• Oversee email marketing agency to develop, implement, and monitor triggered email journeys and promotional campaigns.
• Work closely with marketing team members including copywriters, graphic designers, and cross-functional teams to support expedited implementation of email journeys.
• Maintain an understanding of industry trends and best practices in CRM, loyalty, and e-commerce, and develop innovative strategies and campaigns to enhance customer experiences and increase revenue.
• Work closely with Customer Experience team to ensure a best-in-class patient experience, creating and optimizing automated email journeys to increase conversions and drive customer retention.
• Oversee CRM from a data-driven perspective, analyzing conversions, analytics, retention, optimizations, and testing opportunities.

Requirements

• 4 years of experience in marketing with a focus on lifecycle marketing (ideally through transformation, growth or rebuild)
• Experience with marketing automation platforms, CRM systems, email marketing tools, and analytics software to interpret results. Preferably experience with Braze.
• Extremely organized with an ability to prioritize and self-manage
• Demonstrated success in loyalty strategies, retention, and sales growth
• Experience developing efficient and effective end-to-end journey/campaign strategies
• Familiarity with the health tech industry and knowledge of best practices and emerging trends in lifecycle marketing
• Hypothesis-led and data-driven in all marketing intent. Comfort with numbers and analytics required.
• Strong product skills, and the ability to understand and contribute to cross-functional discussion and planning around efforts to increase activation, reduce churn and improve conversion