Responsibilities

• Day-to-day email and SMS/RCS strategy across multiple lists, and the send calendars that run them.
• Campaign, flow, content, personalization, and transactional development—from strategy through reporting and KPIs.
• Subscription and loyalty communications—building a currently ad hoc area into a deliberate, ongoing program.
• Flow performance across the library—treat our automated revenue as a managed program, not a set-and-forget initiative.
• Create a disciplined testing roadmap (advertorial formats, templates, offers, landing pages), in close partnership with our Copywriter and incoming Sr. CRO & Experimentation Specialist.
• Exhibit strong leadership skills while managing the Marketing Automation Strategist and Marketing Assistant, moving to uphold high standards and provide clear documentation as the email marketing arena expands.

Requirements

• 6+ years in email/lifecycle/CRM marketing, ideally in DTC ecommerce; direct revenue ownership
• Extensive Klaviyo proficiency—campaigns, flows, segmentation, deliverability—and comfort owning the platform
• A demonstrated track record of testing and experimentation that moved conversion and revenue
• Strong analytics experience: GA4, TripleWhale, revenue attribution, and clear KPI reporting to leadership
• Strong team leadership abilities
• Developed operational instinct for building workflows and standards from scratch

Preferred

• SMS/RCS program experience
• Shopify + GemPages experience
• Health/supplement or wellness category background

Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
• 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)
• 40 hours of personal days each year for rest, life, and everything in between
• Paid gym membership to support your health and well-being
• 7 paid holidays
• 50% discount on all Dr. Berg products
• Fully remote work with a strong emphasis on healthy work–life balance