Lifecycle Marketing Manager

Boston, MA (Remote)

$84K/yr – $112K/yrSenior Level5+ years expFull time

Posted 4 hrs ago

Job Summary

Own end-to-end lifecycle marketing programs across email, push, web, and in-app channels, driving testing, optimization, and measurable outcomes.

Lead multi-channel journeys and segmentation in SFMC and CDP
Translate data into actionable insights to improve lifecycle marketing

Job Description

Responsibilities

Design and optimize end-to-end, multi-channel journeys (email, push, web, in-app) across the full funnel
Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
Lead testing across messaging, cadence, targeting, and channels ensuring audience, email and experience align against expectations
Report on performance and testing outcomes; translating data into actionable insight
Drive continuous improvement of lifecycle marketing and email best practices through close partnership with Customer Insights, Product Marketing, Product & Technology, Brand, and Creative, advancing innovation, design excellence, and performance optimization.

Requirements

5-7+ years of experience in lifecycle marketing, CRM, client marketing, or growth marketing
Proven track record of driving measurable LCM outcomes
Experience operating in a data-driven, performance marketing environment
Hands-on experience with Salesforce Marketing Cloud (SFMC) and Adobe CDP, including journey orchestration, segmentation, and audience automation
Practical knowledge of SQL-based data management and query development (e.g., data extensions, complex segmentation logic, and automation workflows)
Experience integrating data sources (CRM, web, product data) to enable personalized marketing
Analytical mindset with the ability to translate data into actionable insights
Cross-functional leadership experience across Product, Analytics, Sales, and Digital teams

Preferred

Functional knowledge of SQL
Experience working with a Customer Data Platform (CDP)
Experience working with CloudPages
Proficiency with AMPscript
Strong understanding of marketing performance metrics and how campaigns support broader business goals

Benefits

discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.

Edelman Financial Engines

For more than 35 years, Edelman Financial Engines has been helping people move their financial lives forward.Our founders set the tone for our mission – giving individual investors access to sophisticated investment modeling tools that were previously available only to institutional investors, and providing financial planning and wealth management advice with the belief that everyone should have a trusted financial advocate who is always acting in their best interests. Today, we’re one of America’s top independent wealth planning and workplace investment advisory firms, serving more than 1.3 million clients (as of Dec. 2024).Our unique combination of high-tech and high-touch services helps people wherever they are on their personal financial journey. Through our Wealth Management services, we deliver straightforward wealth planning and investment advice to help individuals and families connect the dots between key parts of their financial life so they can build, grow, protect and preserve their wealth. Through our Employer Services, we work with many of the nation’s leading employers, offering an integrated suite of personalized financial solutions to support employees across their major life events and milestones – from their first paycheck all the way through retirement.In serving clients from coast to coast, we know that when individuals have better confidence and command over their own financial journey, this can have a positive lasting impact on families, communities, and generations over time. This mission-driven purpose is deeply embedded in our values, our culture, and across all of our teams.

Founded in 1987

Santa Clara, California, USA

1.5K employees (98 in marketing)

www.edelmanfinancialengines.com