Sr. Director, Product Marketing

Responsibilities

• Lead and develop the Product Marketing organization, establishing priorities, operating rhythms, team goals, and performance measures aligned to business objectives
• Define and evolve product positioning, messaging frameworks, buyer personas, value propositions, and market narratives across Varicent's solution portfolio
• Partner with Product leadership to influence roadmap priorities, commercialization strategies, packaging decisions, and market readiness activities
• Lead product launches and go-to-market initiatives, ensuring alignment across Product, Sales, Customer Success, Demand Generation, Enablement, and Partner organizations
• Drive sales enablement programs, competitive intelligence initiatives, and value-based messaging that improve seller effectiveness and customer engagement
• Lead market, customer, analyst, and competitive research efforts to identify growth opportunities, market trends, and differentiation strategies
• Champion the strategic use of AI-enabled workflows and modern marketing technologies to improve research, content creation, enablement, and operational effectiveness
• Provide strategic market insights and recommendations to executive leadership regarding category evolution, competitive dynamics, growth opportunities, and go-to-market performance

Requirements

• 12+ years of experience in B2B technology organizations, with significant experience in enterprise SaaS, Revenue Operations, Sales Performance Management, sales technology, HR technology, financial planning technology, or related enterprise software markets
• 7+ years of Product Marketing experience, including ownership of positioning, messaging, go-to-market strategy, commercialization, or product launches
• 3+ years of experience leading and developing Product Marketing teams, including managing senior individual contributors, people leaders, or Product Marketing managers
• Demonstrated success influencing go-to-market strategy and driving measurable business outcomes such as pipeline growth, revenue impact, customer adoption, retention, expansion, or market differentiation
• Experience partnering with Product, Sales, Marketing, Customer Success, and Executive teams on commercialization and growth initiatives
• Ability to transform market insights, customer challenges, and product capabilities into compelling business narratives and positioning strategies
• Experience leveraging generative AI technologies and AI-enabled workflows to improve marketing effectiveness, scalability, and insight generation
• Bachelor's degree in Marketing, Business, Communications, Computer Science, Engineering, or a related field, or equivalent experience

Preferred

• Experience within Sales Performance Management, Revenue Operations, Incentive Compensation, Sales Planning, Financial Planning, or related enterprise software categories
• Experience with value-based selling, platform selling, account-based marketing, and enterprise sales motions
• Experience engaging industry analysts, strategic partners, customer communities, or industry associations
• MBA or advanced business degree
• Experience working with partner ecosystems, marketplaces, integrations, or adjacent enterprise technology platforms

Benefits

• Health & Wellness — Comprehensive medical, dental, and vision coverage tailored to your local needs
• Time Off — PTO and public holidays to rest, recharge, and do what matters most
• Volunteer Days — Dedicated time to give back and support the communities that matter to you
• Ignite Days — Dedicated learning days to support continuous growth, skill development, and professional learning
• Financial — Compensation that reflects your market and your value
• Retirement — Retirement plans designed to help you build long-term financial security
• Tuition Assistance — Invest in your growth with support for continuing education and professional development
• Flexibility — Work where you thrive, with remote and hybrid options available across most regions