Senior Manager, Product Marketing - EdTech

Responsibilities

• Own and evolve the overall product marketing strategy, including positioning, messaging architecture, and go-to-market plans across all platform modules and buyer segments
• Oversee market and competitive research initiatives to inform segmentation, persona development, pricing strategy, and long-term product roadmap alignment
• Drive alignment across Product, Sales, Customer Success, and Marketing leadership on strategy, messaging, and priorities—escalating and resolving conflicts to accelerate execution
• Establish and oversee key performance indicators across product marketing activities, including pipeline influence, win rates, competitive win/loss analysis, and customer satisfaction metrics
• Develop comprehensive customer advocacy programs, including advisory boards, case studies, testimonials, and customer reference networks that amplify our market presence
• Lead the creation and evolution of high-impact customer and prospect-facing assets—positioning documents, competitive battlecards, sales enablement materials, website content, videos, and thought leadership
• Own sales enablement strategy and execution, ensuring sales teams have the insights, messaging, and tools to effectively communicate value to different buyer personas and use cases
• Represent Coursedog as a thought leader and spokesperson at industry events, conferences, analyst briefings, and speaking engagements, often including presentations
• Establish and nurture relationships with industry analysts, press, and key opinion leaders to shape market perception and third-party credibility
• Onsite travel for conferences and events expected 20% throughout the year

Requirements

• 3-5 years of B2B SaaS product marketing experience, with at least 2+ years in a leadership or strategic role. Higher Ed experience is preferred but not mandatory.
• Deep expertise in market research, competitive analysis, buyer persona development, and segmentation methodologies
• Demonstrated ability to craft compelling positioning and messaging that resonates across multiple audiences and personas
• Strong strategic thinking combined with execution excellence—able to set vision while rolling up sleeves to deliver high-quality assets
• Experience driving sales enablement, working directly with sales teams, and measuring impact on pipeline and revenue outcomes
• Proven ability to lead cross-functional initiatives and influence senior leadership across Product, Engineering, Sales, and Customer Success
• Excellent communication and storytelling skills—comfortable presenting to executives, customers, and external audiences internally and externally at conferences
• Experience with SaaS pricing strategy, packaging, or go-to-market launches
• Knowledge of or passion for the higher education market or complex B2B enterprise software environments
• An empathetic, curious mindset paired with strong business acumen and ownership mentality

Benefits

• Healthcare, Dental & Vision We follow a fixed contribution model to promote equity and transparency. Every employee receives the same annual dollar amount to apply toward medical, dental, and vision coverage. This approach gives you the flexibility to choose the plan that best fits your needs, whether that is a base-level option or more comprehensive coverage.
• Depending on the selected coverage level, the company covers:
• Employee-only coverage: 65% to 99% of monthly premiums
• Employee plus dependents: 45% to 75% of monthly premiums
• We partner with Aetna and Guardian, and offer access to best-in-class wellness and support programs, including:
• Spring Health (mental health support)
• XP Health (vision benefits)
• Carrot Fertility (family planning support)
• One Medical (primary care)
• We also support pre-tax savings through Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).