Product Marketing Manager, Healthcare

Responsibilities

• Partner with Product, Sales, Marketing, and Customer Success teams to support business growth and commercial objectives.
• Analyze customer, market, competitive, and performance data to identify opportunities, risks, and strategic recommendations.
• Translate market insights into effective marketing plans, messaging, campaigns, and go-to-market initiatives.
• Support annual and quarterly commercial planning through customer, product, and marketplace analysis.
• Develop and optimize buyer journeys to improve customer engagement, adoption, and retention.
• Contribute to thought leadership and industry engagement programs that strengthen market presence.
• Collaborate with commercial teams to support strategic account planning and revenue growth initiatives.
• Partner with Product Management to support product launches, roadmap communications, and lifecycle marketing programs.
• Develop compelling positioning, messaging, and value propositions that clearly communicate customer value.
• Build differentiated solution narratives that address customer needs and market challenges.

Requirements

• 5+ years of experience in Product Marketing, Healthcare Marketing, B2B Marketing, Go-to-Market Strategy, Integrated Marketing, or a related field.
• Experience supporting pharmaceutical, life sciences, healthcare technology, or healthcare services organizations.
• Strong expertise in product positioning, messaging, content strategy, customer journey development, lifecycle marketing, and go-to-market execution.
• Experience creating sales enablement materials, commercial engagement programs, and account-based marketing initiatives.
• Ability to influence and collaborate across cross-functional teams without direct authority.
• Strong written, verbal, presentation, and stakeholder management skills.
• Ability to translate complex customer, product, market, and performance data into clear business recommendations.
• Experience using data and customer feedback to improve marketing effectiveness and business outcomes.
• Strong project management skills with the ability to manage multiple priorities and navigate ambiguity.
• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field.

Preferred

• Experience in healthcare technology, medication access, patient affordability, biopharma, or healthcare services.
• Understanding of biopharma customer segments and the medication access ecosystem.
• Knowledge of reimbursement processes, patient access challenges, and affordability programs.
• Experience developing insight-driven storytelling and data-backed marketing narratives.
• Familiarity with healthcare regulatory and compliance considerations.
• Experience supporting complex B2B healthcare solutions and enterprise buying journeys.