Product Marketing Manager

USA (Remote)

$180K/yr – $200K/yrMid Level4+ years expFull time

Posted 5 hrs ago

Job Summary

Own and lead market-facing strategy for a cybersecurity platform, driving positioning, messaging, and value propositions while steering go-to-market, enablement, competitive intelligence, and buyer research across major product launches and ongoing lifecycle work.

  • Own go-to-market planning and execution for product launches and major releases
  • Build sales enablement assets and train sellers and partners
  • Translate customer and analyst feedback into roadmap input

Job Description

Responsibilities

  • Develop positioning, messaging, and value propositions for our platform, including security ratings, supply chain detection and response, and attack surface and third-party risk capabilities.
  • Lead go-to-market planning and execution for product launches and major releases, from internal readiness through external campaigns.
  • Build sales enablement assets, including battlecards, pitch decks, talk tracks, demo narratives, and objection handling, and train sellers and partners to use them.
  • Maintain competitive intelligence and win/loss analysis, and keep competitive positioning current as the market shifts.
  • Conduct buyer, persona, and market research to sharpen differentiation and identify new opportunities.
  • Act as the voice of the market to Product, translating customer, sales, and analyst feedback into roadmap input.
  • Create web, content, and campaign collateral that explains product value to CISOs, security practitioners, procurement leaders, and executives.
  • Brief industry analysts and support analyst evaluations alongside Analyst Relations.
  • Define and report on KPIs such as launch impact, sales-asset adoption, pipeline influenced, and win rate.

Requirements

  • 4 to 7 years of B2B SaaS product marketing experience, with a track record of successful launches and sales enablement.
  • Experience in cybersecurity, risk, or enterprise software strongly preferred.
  • Exceptional writing, messaging, and storytelling skills, with the ability to make technical concepts clear and compelling.
  • Strong competitive analysis and market research skills.
  • Proven ability to collaborate cross-functionally and influence without direct authority.
  • Analytical mindset, comfortable using data to measure impact and guide decisions.
  • Proficiency with tools such as Salesforce, HubSpot or Marketo, and a sales enablement platform.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Preferred

  • Familiarity with third-party risk management (TPRM), GRC, or cyber risk quantification markets.
  • Experience working with industry analysts such as Gartner and Forrester.

Benefits

  • Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!
SecurityScorecard logo

SecurityScorecard

2.9 Glassdoor

Funded by world-class investors, including Evolution Equity Partners, Silver Lake Partners, Sequoia Capital, GV, Riverwood Capital, and others, SecurityScorecard is the global leader in cybersecurity ratings, response, and resilience, with more than 12 million companies continuously rated.Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard's patented rating technology is used by over 25,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, cyber insurance underwriting, and regulatory oversight.SecurityScorecard makes the world a safer place by transforming the way companies understand, improve and communicate cybersecurity risk to their boards, employees, and vendors. SecurityScorecard is listed as a free cyber tool and service by the U.S. Cybersecurity & Infrastructure Security Agency (CISA). Every organization has the universal right to its trusted and transparent Instant SecurityScorecard ratingFounded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix security risks across their externally facing digital footprint.SecurityScorecard is the only provider of instant cyber risk ratings that automatically map to vendor cybersecurity questionnaire responses - providing a true 360 degree view of risk. SecurityScorecard continues to make the world a safer place by transforming the way companies understand, improve and communicate security risk to their boards, employees and vendors. To receive an email with your company’s current score, please visit instant.securityscorecard.com.

Founded in 2013
New York, New York, USA
618 employees
44% recommend to a friend
42% CEO approval

Salaries

Posted range

$180K/yr – $200K/yr

Taken straight from the job posting.

The middle of this range ($190K) is 60% above the median base salary for Product Marketing Manager roles in the United States ($119K).

Product Marketing Manager median pay in the United States

$119K/yr

Most earn $101K to $145K. Based on 449 salaries, including bonus and equity.

See all SecurityScorecard salaries

Marketing Team

Median Career Experience
11 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$292.2M
Last Raise
$180M
Series E, 5 years ago

Funding History

  • Mar 2021
    Series E • $180M
  • May 2020
    Series Unknown
  • Jun 2019
    Series D • $50M

Traffic Signals

Monthly Visitors
156.2K
Monthly Google Ads Budget
$54.8K
Traffic Source Mix
Search
31.8%
Direct
28.7%
Referral
6.4%
Social
3.2%
Paid
0.4%

Headcount Trend

Current headcount: ~619

Recent News

SecurityScorecard logo

Product Marketing Manager

SecurityScorecard · USA · Remote