Varicent | Company Profile, Culture & Jobs

Company overview

Varicent delivers market-leading SaaS software solutions that help revenue leaders drive growth. Its full suite of solutions helps companies worldwide deliver intelligent territory and quota plans, efficient revenue operations, and impactful incentives programs. As a named leader in the sales performance management and revenue performance management space, Varicent enables customers to design, amplify, and optimize their go-to-market strategies to create a connected path to revenue.

Founded in 2003

North York, Ontario, CAN

648 employees (46 in marketing)

varicent.com

Salaries

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People

Marketing leadership

Brittnee D.

Senior Director of Customer Marketing

At the company for 3 months

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$35M

Last raise

Private Equity, 2 years ago

Funding history

Jul 2024

Private Equity Round Varicent Software

Oct 2009

Series C Varicent Software · $35M

Audience

Monthly website visitors

270.2K

Month over month+21.9%

Quarter over quarter+22.5%

Top sourceDirect (69.1%)

Ad budget per month$58.2K

Average search rank47

Traffic source mix

Direct

69.1%

Search

16.6%

News

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Jul 11, 2025 • thecanadianpressnews.ca

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Jul 11, 2025 • Morningstar.com

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Jul 8, 2025 • Business Wire

Links

varicent.com

Crunchbase

Varicent insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2003

Headquarters

North York, Ontario

Employees

501-1000

Flat last 12mo

Marketing team

46

7% of company

17 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Flat headcount last 12 months · More mature

Trend

2023-02-27 -> 2026-02-09

Headcount (12 months)

+4%

Last funding round

20 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

270.2K

Month over month+21.9%

Quarter over quarter+22.5%

Top sourceDirect (69.1%)

Traffic source mix

Direct

69.1%

Search

16.6%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 1.1K organic clicks / 1.8K paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+391

Ad budget per month

$58.2K

Average search rank

47

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

59.2K

12-mo growth

—

Monthly growth

+10.2%

Job openings

Shows open jobs, growth, and role changes.

Main result

4 open jobs

Open jobs trend: —

Trend

2025-03-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Latest open role

Staff Gen AI Developer

Gartner

Shows Gartner reviews and listed products.

Main result

76 Gartner reviews

Connect the Path to Revenue, Create a Reliable Revenue Engine. Leaders are connecting teams and tools for smarter, integrated revenue planning that drives sustainable growth. Varcient's suite of solutions supports a company’s entire revenue journey, from results-driven planning and predictability to growth. From quotas and territories to sales and compensation, Varicent enables companies to drive high revenue performance by providing vital data, insights, and tools through our purpose-built sales performance management (SPM) solutions.

Listed products

1

Reviews

76

Employee range

501 - 1,000

Marketing team size

Shows saved marketing team size.

46

7% of the company • 17 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 46.

Funding

Shows saved funding data.

Total funding

$35M

Last raise

Private Equity

2 years ago

Funding details

Amount raised

$35M

Last round

Private Equity

Last fundraise

2 years ago

News

Shows saved company news.

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Jul 11, 2025 • thecanadianpressnews.ca

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Jul 11, 2025 • Morningstar.com

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Jul 8, 2025 • Business Wire

Loading insights...

Headcount +4% year over year

Referral

12.4%

Paid referral

1.3%

Social

0.5%

LinkedIn followers

Follower count and growth

Total followers

59.2K

12-mo growth

—

Monthly growth

+10.2%

Open positions8 open marketing positions

Sr. Director, Product Marketing

Varicent

Austin, TX (Hybrid)

$250K/yr - $328K/yrIn-houseFull-timeSenior level12+ years exp.

1 day ago

Sr. Director, Product Marketing

Varicent

New York City, NY (Remote)

$250K/yr - $328K/yrIn-houseDirector/executive

2 days ago

Sr. Director, Product Marketing

Varicent

Minneapolis, MN (Remote)

$250K/yr - $328K/yrIn-houseSenior level12+ years exp.

2 days ago

Sr. Director, Product Marketing

Varicent

Seattle, WA (Remote)

$250K/yr - $328K/yrIn-houseSenior level

2 days ago

Sr. Director, Product Marketing

Varicent

Chicago, IL (Remote)

$250K/yr - $328K/yrIn-houseSenior level12+ years exp.

2 days ago

Sr. Director, Product Marketing

Varicent

Austin, TX (Remote)

$250K/yr - $328K/yrIn-houseSenior level

2 days ago

View all 8 jobs

Varicent insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2003

Headquarters

North York, Ontario

Employees

501-1000

Flat last 12mo

Marketing team

46

7% of company

17 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Flat headcount last 12 months · More mature

Trend

2023-02-27 -> 2026-02-09

Headcount (12 months)

+4%

Last funding round

20 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

270.2K

Month over month+21.9%

Quarter over quarter+22.5%

Top sourceDirect (69.1%)

Traffic source mix

Direct

69.1%

Search

16.6%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 1.1K organic clicks / 1.8K paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+391

Ad budget per month

$58.2K

Average search rank

47

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

59.2K

12-mo growth

—

Monthly growth

+10.2%

Job openings

Shows open jobs, growth, and role changes.

Main result

4 open jobs

Open jobs trend: —

Trend

2025-03-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Latest open role

Staff Gen AI Developer

Gartner

Shows Gartner reviews and listed products.

Main result

76 Gartner reviews

Connect the Path to Revenue, Create a Reliable Revenue Engine. Leaders are connecting teams and tools for smarter, integrated revenue planning that drives sustainable growth. Varcient's suite of solutions supports a company’s entire revenue journey, from results-driven planning and predictability to growth. From quotas and territories to sales and compensation, Varicent enables companies to drive high revenue performance by providing vital data, insights, and tools through our purpose-built sales performance management (SPM) solutions.

Listed products

1

Reviews

76

Employee range

501 - 1,000

Marketing team size

Shows saved marketing team size.

46

7% of the company • 17 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 46.

Funding

Shows saved funding data.

Total funding

$35M

Last raise

Private Equity

2 years ago

Funding details

Amount raised

$35M

Last round

Private Equity

Last fundraise

2 years ago

News

Shows saved company news.

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Jul 11, 2025 • thecanadianpressnews.ca

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Jul 11, 2025 • Morningstar.com

CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution

Jul 8, 2025 • Business Wire

12.4%

Paid referral

1.3%

Social

0.5%