1 day ago
Sr. Director, Product Marketing
Varicent
Austin, TX (Hybrid)Full time$250K/yr – $328K/yr
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Sr. Director, Product Marketing
Austin, TX (Hybrid)
$250K/yr – $328K/yrSenior Level12+ years expFull time
Posted 1 day ago
Job Summary
Lead and shape Varicent's Product Marketing organization, aligning go-to-market strategies with business objectives and driving category strategy, launches, and enablement across Product, Sales, and Customer Success.
- Own and evolve positioning, messaging, and market narratives
- Drive GTM execution, sales enablement, and competitive intelligence
Job Description
Responsibilities
- Lead and develop the Product Marketing organization, establishing priorities, operating rhythms, team goals, and performance measures aligned to business objectives
- Define and evolve product positioning, messaging frameworks, buyer personas, value propositions, and market narratives across Varicent’s solution portfolio
- Partner with Product leadership to influence roadmap priorities, commercialization strategies, packaging decisions, and market readiness activities
- Lead product launches and go-to-market initiatives, ensuring alignment across Product, Sales, Customer Success, Demand Generation, Enablement, and Partner organizations
- Drive sales enablement programs, competitive intelligence initiatives, and value-based messaging that improve seller effectiveness and customer engagement
- Lead market, customer, analyst, and competitive research efforts to identify growth opportunities, market trends, and differentiation strategies
- Champion the strategic use of AI-enabled workflows and modern marketing technologies to improve research, content creation, enablement, and operational effectiveness
- Provide strategic market insights and recommendations to executive leadership regarding category evolution, competitive dynamics, growth opportunities, and go-to-market performance
Requirements
- 12+ years of experience in B2B technology organizations, with significant experience in enterprise SaaS, Revenue Operations, Sales Performance Management, sales technology, HR technology, financial planning technology, or related enterprise software markets
- 7+ years of Product Marketing experience , including ownership of positioning, messaging, go-to-market strategy, commercialization, or product launches
- 3+ years of experience leading and developing Product Marketing teams , including managing senior individual contributors, people leaders, or Product Marketing managers
- Demonstrated success influencing go-to-market strategy and driving measurable business outcomes such as pipeline growth, revenue impact, customer adoption, retention, expansion, or market differentiation
- Experience partnering with Product, Sales, Marketing, Customer Success, and Executive teams on commercialization and growth initiatives
- Ability to transform market insights, customer challenges, and product capabilities into compelling business narratives and positioning strategies
- Experience leveraging generative AI technologies and AI-enabled workflows to improve marketing effectiveness, scalability, and insight generation
- Bachelor's degree in Marketing, Business, Communications, Computer Science, Engineering, or a related field, or equivalent experience
Preferred
- Experience within Sales Performance Management, Revenue Operations, Incentive Compensation, Sales Planning, Financial Planning, or related enterprise software categories
- Experience with value-based selling, platform selling, account-based marketing, and enterprise sales motions
- Experience engaging industry analysts, strategic partners, customer communities, or industry associations
- MBA or advanced business degree
- Experience working with partner ecosystems, marketplaces, integrations, or adjacent enterprise technology platforms
Benefits
- Health & Wellness — Comprehensive medical, dental, and vision coverage tailored to your local needs
- Time Off — PTO and public holidays to rest, recharge, and do what matters most
- Volunteer Days — Dedicated time to give back and support the communities that matter to you
- Ignite Days — Dedicated learning days to support continuous growth, skill development, and professional learning
- Financial — Compensation that reflects your market and your value
- Retirement — Retirement plans designed to help you build long-term financial security
- Tuition Assistance — Invest in your growth with support for continuing education and professional development
- Flexibility — Work where you thrive, with remote and hybrid options available across most regions
Varicent
Varicent delivers market-leading SaaS software solutions that help revenue leaders drive growth. Its full suite of solutions helps companies worldwide deliver intelligent territory and quota plans, efficient revenue operations, and impactful incentives programs. As a named leader in the sales performance management and revenue performance management space, Varicent enables customers to design, amplify, and optimize their go-to-market strategies to create a connected path to revenue.
Salaries
Posted range
$250K/yr – $328K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
29 (4% of company)
Median Career Experience
15 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$35M
Last Raise
$35M
Private Equity, 2 years ago
Funding History
- Jul 2024Private Equity
- Oct 2009Series C • $35M
Traffic Signals
Monthly Visitors
270.2K
Monthly Google Ads Budget
$58.2K
Traffic Source Mix
Search
16.6%
Direct
69.1%
Referral
12.4%
Social
0.5%
Paid
1.3%
Headcount Trend
Current headcount: ~650