Sr Director, Paid Social

Responsibilities

• Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
• Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
• Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
• Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
• Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
• Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
• Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
• Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach.
• Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.

Requirements

• 12+ years in paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes.
• Demonstrated ability to build and run paid social brand + performance strategies across channels.
• Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.
• A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.
• Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.
• Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).
• Proven ability to lead teams and influence, confidence, and clarity.
• Experience onboarding and training team members.
• BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics