Paid Social Media Buyer (Meta)

Requirements

• 3 or more years of hands-on paid social buying, in house or agency, including a sustained stretch where you personally controlled a six-figure monthly budget. We will ask you to walk through the accounts
• A primary background in lead generation: legal, insurance, home services, financial services, education, or a comparable high-value vertical. Ecommerce or CPG experience counts if you can show you understand lead gen funnel dynamics
• Expert-level fluency in Meta Ads Manager, including Advantage+ tradeoffs, Conversions API, offline conversions, and custom and lookalike audience strategy
• Comfort in a spreadsheet and the ability to explain what the numbers mean to a lawyer
• Strong creative instincts: you can look at ten ads and tell us which three to scale and why, and you can brief a video concept from a data insight
• A record of finding problems before being told about them, diagnosing the root cause, and fixing them without waiting for permission
• Active use of AI tools in your daily workflow for research, analysis, reporting, and campaign management, with your own judgment on top

Preferred

• Spanish fluency
• Prior legal or personal injury advertising experience
• TikTok, Snapchat, or YouTube buying experience
• Familiarity with Domo, Looker Studio, GA4, or similar BI tools
• Exposure to CRM integrations and lead routing (Lead Docket, Filevine, Zapier, Make)

Benefits

• Highly competitive pay
• Paid time off and paid holidays
• Unlimited opportunities for growth and advancement
• Team outings and sponsored events
• 401(k) matching
• No-cost to low-cost HMO/PPO medical insurance (100% employer-paid private health insurance, with the ability to add a spouse/dependent at zero cost to employee)
• Low cost dental, vision, pet and life insurance programs
• Free parking