Director, Paid Social

Responsibilities

• Lead paid social strategy, performance, and client health across a portfolio of eCommerce brands, overseeing full funnel media planning, creative strategy, testing, measurement, and long-term account growth.
• Serve as a trusted strategic advisor to senior client stakeholders, confidently leading executive-level conversations, navigating complex challenges, and delivering clear, data-backed recommendations that drive business outcomes.
• Bring deep technical and strategic expertise to diagnose performance challenges, pressure-test account strategies, identify optimization opportunities, and guide teams toward stronger results across major paid social platforms.
• Lead, mentor, and develop high-performing managers and teams, establishing clear expectations, driving accountability, addressing performance gaps, and fostering a culture of ownership, curiosity, and continuous learning.
• Establish and scale best practices across campaign execution, budget management, strategic planning, reporting, and client communication while proactively identifying risks and improving operational efficiency across teams.
• Champion innovation, creative effectiveness, and thought leadership by translating emerging platform capabilities, consumer trends, and measurement advancements into actionable opportunities for clients and the broader agency.

Requirements

• 8+ years of paid social experience, including significant agency experience leading strategy and performance for eCommerce brands.
• Extensive eCommerce expertise, with a proven track record driving profitable growth for DTC and retail brands, and a deep understanding of customer acquisition, ROAS, CAC, LTV, conversion optimization, and full funnel measurement.
• Advanced hands-on expertise across major paid social platforms, particularly Meta and TikTok, with strong working knowledge of Pinterest, Snapchat, YouTube, Reddit, and emerging platforms.
• Proven experience managing and developing teams, holding direct reports accountable, addressing performance challenges, and consistently elevating strategic and operational quality.
• Demonstrated ability to independently audit accounts, diagnose performance trends, develop actionable optimization strategies, and connect media performance to broader eCommerce business outcomes.
• Exceptional written, verbal, and presentation skills, with experience building trusted relationships with senior client stakeholders and confidently navigating high-pressure situations.
• Strong understanding of creative strategy, testing methodologies, attribution, incrementality, and performance measurement, with the ability to turn complex data into clear strategic recommendations.

Preferred

• Advanced Excel skills (pivot tables required); experience with eCommerce analytics and attribution platforms such as GA4, Northbeam, or Triple Whale is strongly preferred.
• Relevant platform certifications are a plus.

Benefits

• Remote-first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits , plus a generous retirement program
• Thoughtful parental leave and return-to-work program
• Flexible Time Off , sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunities to help you grow your skills and career
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive