Director, Paid Social
Code3
USA (Remote)
$135K/yr - $160K/yrAgencyFull-timeSenior level8+ years exp.
20 hrs ago
Specialist, Paid Social
Reynoldsburg, OH (Hybrid)
$68K/yr – $89K/yrMid Level2+ years expFull time
Posted 13 hrs ago
Job Summary
Own the planning, execution, and optimization of paid social campaigns, collaborating cross-functionally to turn data into actionable insights and growth opportunities.
- Oversee multi-platform ads (Meta, TikTok, Snapchat, Pinterest)
- Analyze performance and generate optimization recommendations
Job Description
Responsibilities
- Execute and analyze paid social programs and campaigns
- Create and manage ads within paid social platforms that support brand and customer marketing strategies
- Monitor ad and creative performance and provide optimization recommendations
- Collaborate with cross-functional internal teams and vendors
- Develop insights and actions based on qualitative and quantitative analytics
- Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation
Requirements
- Bachelor’s degree in marketing or related field
- 2-3 years of hands-on experience in paid social advertising required
- Experience with multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
- Experience within an agency or retail organization preferred
- Mix of business, creative, and technical acumen
- Self-starter who can flex between strategic thinking and tactical execution
- Outstanding analytical skills and strong experience in performance optimization
- Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively
- Excellent communication skills (verbal and written)
- As a hybrid role, the person in this role will be expected to be in office three days during the week – Tuesday-Thursday
Preferred
- Experience with multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
- Experience within an agency or retail organization preferred
Victoria’s Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.
Salaries
Posted range
$68K/yr – $89K/yr
Taken straight from the job posting.
The middle of this range ($78K) is in line with the median base salary for Paid Social Specialist roles in the United States ($78K).
Paid Social Specialist median pay in the United States
Most pay falls between $70K and $89K. Based on 23 salaries.
Marketing Team
Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
7
Funding
Last Raise
Post IPO Equity, 7 months ago
Traffic Signals
Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%
Headcount Trend
Current headcount: ~28.7K
Links
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